Bad Actors

  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 21 readers -
  • Why Programmatic Advertising Fraud Exists

    In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to discuss one of the biggest questions that arise around the topic of ad fraud: Why does it exist in the first place? As with most big problems, a combination of factors contributes to an environment that makes the problem possible and persistent.

    Ratko Vidakovic/ Marketing Land- 17 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … like Integral Ad Science or Pixalate. • Arbitrage: One of the most under-reported but insidious forms of human-based traffic fraud is a form of arbitrage. It can take many shapes and affect multiple formats, such as display and, most notably, video. In essence, the bad actors purchase traffic for a very low cost and resell it for a multiple…

    Ratko Vidakovic/ Marketing Landin Display- 19 readers -
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