Bad Actors

  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very compartmentalized…

    Ratko Vidakovic/ Marketing Landin Display- 24 readers -
  • Why Programmatic Advertising Fraud Exists

    … users suffer from all of these improper incentives, mainly in the forms of poor user experience: slow-loading websites, click-bait journalism, excessive behavioral tracking, botnet and malware proliferation, and so on. And they’ve decided to take measures into their own hands. Last but not least, an obvious observation: Ad fraud simply doesn’t…

    Ratko Vidakovic/ Marketing Landin Display- 21 readers -
  • The Many Faces Of Programmatic Ad Fraud

    … agents, using random proxies (to rotate IP addresses), mimicking normal click-through rates, and in some cases, even mimicking real mouse movements from captured browser activity. All of these factors make it harder to fingerprint and block them. • Botnets: Botnets are generally a large array of personal (residential) computers that have been…

    Ratko Vidakovic/ Marketing Landin Display- 24 readers -