Bad Actors

  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    …. • Suppliers, such as ad exchanges (or SSPs), vetting all publishers on their platforms. • Ad-buying platforms (DSPs) proactively monitoring and blocking low-quality inventory. • Marketers utilizing their own tools as a last line of defense. Unfortunately, we don’t live in a perfect world, and not all participants are carrying their respective load…

    Ratko Vidakovic/ Marketing Landin Display- 41 readers -
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