Bad Behavior

  • Coupon Affiliates: To Pay or Not to Pay

    … When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as either a retailer or merchant. On a recent call for the Retailers and Merchant Council, PMA members discussed the validity of sales driven by coupon […] The post…

    The PMAin Affiliate- 11 readers -
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