Baidu, Inc. (Chinese: 百度; pinyin: Bǎidù, pronounced BY-doo in English), incorporated on January 18, 2000, is a Chinese web services company headquartered in the Baidu Campus in Haidian District in Beijing.Baidu offers many services, including a Chinese language-search engine for websites, audio files, and images. Baidu offers 57 search and community services including Baidu Baike, an online collaboratively built encyclopedia, and a searchable, keyword-based discussion forum. Baidu was established in 2000 by Robin Li and Eric Xu. Both of the co-founders are Chinese nationals who studied and worked overseas before returning to China.
Posts about Baidu
  • Chinese government cracks down on search ads and “banned content”

    … China is cracking down again on search content. Partly in response to the tragic death of college sophomore Wei Zexi, China is now requiring search engines to “report banned content and verify advertisers’ qualifications,” according to Bloomberg. The report says that “banned information” cannot be maintained or presented in any form in search…

    Greg Sterling/ Search Engine Land- 12 readers -
  • What does Meeker’s Internet Trends report tell us about voice search?

    … might be for tracking the use of smart home hubs like Amazon Echo in a few years’ time. Google is, of course, by no means the only search engine experiencing this trend, and the report goes on to illustrate the rise in speech recognition and text to speech usage for the Chinese search engine Baidu. Meeker notes that “typing Chinese on a small…

    Search Engine Watch- 11 readers -
  • Search marketing in China: the rise of

    … these search engines if they want to compete. How is the Chinese market changing? – The market in China is quickly changing and evolving. Baidu has long dominated the search engine sphere, and they still control an estimated 54% of the search engine market share. Over the past few years, however, there has been a fast rising competitor…

    Jim Yu/ Search Engine Watchin Paid Search- 7 readers -
  • The dangers of ‘Googlizing’ your site

    … By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It is an undeniable fact that Google has the largest search market footprint in the world. As a result, there is an endless supply of resources and information about how to optimize search for Google. As such, I…

    Motoko Hunt/ Search Engine Watchin Paid Search- 6 readers -
  • Baidu, China’s Google, gets its dot-brand gTLD

    … Chinese web giant Baidu had its dot-brand gTLD, .baidu, go live in the DNS root zone today. With the extraordinary amount of focus on China in the domain industry currently, this could be one of the dot-brands to watch in 2016. There are no active domain names in .baidu just yet, but we will likely see put to some use or another over…

    Kevin Murphy/ DomainIncitein Paid Search Google- 9 readers -
  • Baidu’s Q2 Profit Falls, Company Diversifying Away From Search

    Earlier this week Baidu announced Q2 2015 earnings. Total revenues grew 38 percent year over year to $2.67 billion. However profit was down 2.5 percent to $559.6 million. The company is moving away from revenue reliance on search, which is becoming less profitable as usage shifts to mobile devices. Indeed Baidu said that mobile drove 50 percent of total revenues but was sequentially flat.

    Greg Sterling/ Marketing Land- 9 readers -
  • Digital Advertising On Baidu: A Recipe For Success

    In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known companies with global influence.

    Search Engine Land- 27 readers -
  • The Great Chinese E-Commerce Gold Rush

    … be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. Be a part of the world's largest search marketing conference, Search Engine Land's SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20…

    Chris Liversidge/ Search Engine Landin SEO- 47 readers -
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