Baidu

Baidu, Inc. (Chinese: 百度; pinyin: Bǎidù, pronounced BY-doo in English), incorporated on January 18, 2000, is a Chinese web services company headquartered in the Baidu Campus in Haidian District in Beijing.Baidu offers many services, including a Chinese language-search engine for websites, audio files, and images. Baidu offers 57 search and community services including Baidu Baike, an online collaboratively built encyclopedia, and a searchable, keyword-based discussion forum. Baidu was established in 2000 by Robin Li and Eric Xu. Both of the co-founders are Chinese nationals who studied and worked overseas before returning to China.
Posts about Baidu
    • Baidu SEO: How to optimize for China’s biggest search engine

      Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines? However, unless you’ve been a conspiracy theory style recluse f ...

      Search Engine Watchin Paid Search SEO How To's- 30 readers -
    • What SEOs need to know about Baidu in 2017

      The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for you.

      Search Engine Landin Paid Search SEO- 10 readers -
  • Baidu becomes Google’s biggest ally in mobile page speed

    … The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web globally. Gao Lei at Google AMP Conference, New York…

    Search Engine Landin Paid Search SEO- 28 readers -
  • 2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017

    …. Hermes has an experience in search marketing and web analytics of over a decade, both in and out of the Chinternet. He writes his blog at maxket.com (Chinese) and he also guest-blogs at Baidu Webmaster Tools. Hermes is a hardcore gamer. He ranked at Top 1,000 of PlayStation Asia. If you don't see him playing games after work, he's probably spending time with his lovely son. …

    Search Engine Landin Paid Search SEO- 42 readers -
  • LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom

    … LBMA Podcast: Yahoo’s Smart Billboards, Weather Company, Nordstrom October 21, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Yahoo’s Smart Billboards, Baidu, Toyota’s Kirobi, Sionic Mobile + OnStar, Verizon, Westfield, Better Ad + Gravy, Weather Company, Nordstrom, Alibaba + PlaceIQ. …

    Asif Khan/ Street Fightin Paid Search- 7 readers -
  • Chinese government cracks down on search ads and “banned content”

    … China is cracking down again on search content. Partly in response to the tragic death of college sophomore Wei Zexi, China is now requiring search engines to “report banned content and verify advertisers’ qualifications,” according to Bloomberg. The report says that “banned information” cannot be maintained or presented in any form in search…

    Greg Sterling/ Search Engine Land- 19 readers -
  • What does Meeker’s Internet Trends report tell us about voice search?

    … might be for tracking the use of smart home hubs like Amazon Echo in a few years’ time. Google is, of course, by no means the only search engine experiencing this trend, and the report goes on to illustrate the rise in speech recognition and text to speech usage for the Chinese search engine Baidu. Meeker notes that “typing Chinese on a small…

    Search Engine Watch- 37 readers -
  • Search marketing in China: the rise of so.com

    … Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense size and power of the Chinese market. An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow…

    Jim Yu/ Search Engine Watchin Paid Search- 16 readers -
  • The dangers of ‘Googlizing’ your site

    … By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It is an undeniable fact that Google has the largest search market footprint in the world. As a result, there is an endless supply of resources and information about how to optimize search for Google. As such, I…

    Motoko Hunt/ Search Engine Watchin Paid Search- 36 readers -
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