Bait-And-Switch

Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching").
Posts about Bait-And-Switch
  • Damn It, Native Advertising, Grow Up Already

    … to a conversion of some type and optimization would ensue. If content discovery networks dropped their CPC schemes and implemented a Cost Per Engagement (CPE) model instead, marketers, publishers and the networks themselves would be incentivized to deliver actual good content that engages readers and leads to real action. This is how organic channels…

    Chad Pollitt/ Relevance- 25 readers -
  • 5 Headline Types You Underestimate When Writing a Blog Post

    … Editor’s note: This post was written by Cari Bennette, a passionate blogger and writing consultant at jetwriters.com. Cari loves surfing websites for writers and sharing her advice on various forums and blogs. Can you guess what’s the most important part of your blog post? I know, you probably think it’s quality content, right? Quality content…

    The Blog Heraldin Content- 10 readers -
  • The sorry recent history of sexist video game ads

    …. By nearly all accounts, these approaches should be coming to a close. After all, gaming has long moved from the preserve of pimply adolescent boys in their parents’ basements and into the mainstream. An Entertainment Software Association study last year found that 45 percent of players were now female, and women 18 or older represent a greater portion…

    Shareen Pathak/ Digiday- 22 readers -
  • The best social media PSAs from around the world

    … “Your brain on drugs” is so last century. These days, public service announcements use innovative native ad tactics, bait-and-switch moves and a myriad of other interesting ad formats to get their message across. Heidi Arthur, svp and group campaign director at the Ad Council, said that PSAs have “without question become more creative in recent…

    Shareen Pathak/ Digidayin Social Google Facebook- 14 readers -
Get the top posts daily into your mailbox!
More from around the web