Bait-And-Switch

Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching").
Posts about Bait-And-Switch
  • Damn It, Native Advertising, Grow Up Already

    … at cleaning up their content, they’re still going about it the wrong way. The incentives are all wrong. Because content discovery networks charge marketers in a Cost Per Click (CPC) manner and publishers get paid on a per click basis, the only real incentive is on the click. That means that the marketer will use almost any means at his or her disposal…

    Chad Pollitt/ Relevance- 34 readers -
  • The sorry recent history of sexist video game ads

    … The Internet outrage machine got a quick workout yesterday, when The Verge reported on a new Sony ad, created to promote the “Remote Play”features of the PS Vita console. The ad was decried as deeply sexist, and features a hot female doctor apparently talking to a patient about masturbating too much. It’s a bait-and-switch, as it turns out she’s…

    Shareen Pathak/ Digiday- 28 readers -
  • The best social media PSAs from around the world

    … “Your brain on drugs” is so last century. These days, public service announcements use innovative native ad tactics, bait-and-switch moves and a myriad of other interesting ad formats to get their message across. Heidi Arthur, svp and group campaign director at the Ad Council, said that PSAs have “without question become more creative in recent…

    Shareen Pathak/ Digidayin Social Google Facebook- 19 readers -
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