Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching").
Posts about Bait-And-Switch
  • Damn It, Native Advertising, Grow Up Already

    … Content Promotion, Executive's Corner, Native Advertising, Paid Media What’s one of the biggest complaints you hear about native advertising and content discovery specifically? The raunchy images and click-bait headlines, right? How many times have you read an article only to get to the end to be confronted with content “recommendations…

    Chad Pollitt/ Relevance- 24 readers -
  • 5 Headline Types You Underestimate When Writing a Blog Post

    … for debate. Start a debate on your post and watch the traffic swirl as the comments pile up. Talk specifics. Citing statistics, figures and facts in your headline is a very straightforward way of drawing your reader in. Numbers, names and titles tell the reader exactly what to expect from the article. No gimmicks or bait-and-switch. It gives…

    The Blog Heraldin Content- 10 readers -
  • The sorry recent history of sexist video game ads

    … The Internet outrage machine got a quick workout yesterday, when The Verge reported on a new Sony ad, created to promote the “Remote Play”features of the PS Vita console. The ad was decried as deeply sexist, and features a hot female doctor apparently talking to a patient about masturbating too much. It’s a bait-and-switch, as it turns out she’s…

    Shareen Pathak/ Digiday- 21 readers -
  • The best social media PSAs from around the world

    … still hadn’t legalized same-sex marriage by last summer, Ogilvy Paris decided to put the spotlight on the issue. Working with Tous Unis Pour l’Egalité (“All United for Equality”), Ogilvy used a Google Hangout to connect with a mayor in Belgium, where gay marriage is legal, who would then officiate over gay marriages via video calls. A few months…

    Shareen Pathak/ Digidayin Social Google Facebook- 14 readers -
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