Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching").
Posts about Bait-And-Switch
  • Damn It, Native Advertising, Grow Up Already

    … as a promotion channel. Most brands aren’t interested in having their content show up next to a racy image of Kim Kardashian. Many of these native ad units look like spam to many readers. They’re often bait-and-switch offenders to the poor folks duped into clicking on them. The end result? They bounce. How does that help anyone? The publisher just got…

    Chad Pollitt/ Relevance- 37 readers -
  • 5 Headline Types You Underestimate When Writing a Blog Post

    … for debate. Start a debate on your post and watch the traffic swirl as the comments pile up. Talk specifics. Citing statistics, figures and facts in your headline is a very straightforward way of drawing your reader in. Numbers, names and titles tell the reader exactly what to expect from the article. No gimmicks or bait-and-switch. It gives…

    The Blog Heraldin Content- 14 readers -
  • The sorry recent history of sexist video game ads

    … actually talking about playing a game. The ad was reportedly pulled from Sony’s European YouTube page a few hours later. The video game industry has historically appealed to young male tastes with lowest-common denominator. E3, the industry’s largest trade show, has been known for its deployment of scantily clad “booth babes.” Games themselves…

    Shareen Pathak/ Digiday- 32 readers -
  • The best social media PSAs from around the world

    … still hadn’t legalized same-sex marriage by last summer, Ogilvy Paris decided to put the spotlight on the issue. Working with Tous Unis Pour l’Egalité (“All United for Equality”), Ogilvy used a Google Hangout to connect with a mayor in Belgium, where gay marriage is legal, who would then officiate over gay marriages via video calls. A few months…

    Shareen Pathak/ Digidayin Social Google Facebook- 21 readers -
  • The Why, How and Where of Content Distribution

    Content Marketing, Earned Media, Facebook, Media Relations, Other Networks, Owned Media, Paid Media, Shared Media, Social Promotion, Twitter In our industry, most people know how hard it can be to create good content. We want it to be the best it possibly can before we release it to the world. But how do we know for sure that the world is going to see it? Ideally, all we’d ne ...

    Kyle Kirkland/ Relevance- 20 readers -
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