Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching").
Posts about Bait-And-Switch
  • Damn It, Native Advertising, Grow Up Already

    … at cleaning up their content, they’re still going about it the wrong way. The incentives are all wrong. Because content discovery networks charge marketers in a Cost Per Click (CPC) manner and publishers get paid on a per click basis, the only real incentive is on the click. That means that the marketer will use almost any means at his or her disposal…

    Chad Pollitt/ Relevance- 28 readers -
  • 5 Headline Types You Underestimate When Writing a Blog Post

    … for debate. Start a debate on your post and watch the traffic swirl as the comments pile up. Talk specifics. Citing statistics, figures and facts in your headline is a very straightforward way of drawing your reader in. Numbers, names and titles tell the reader exactly what to expect from the article. No gimmicks or bait-and-switch. It gives…

    The Blog Heraldin Content- 11 readers -
  • The sorry recent history of sexist video game ads

    … The Internet outrage machine got a quick workout yesterday, when The Verge reported on a new Sony ad, created to promote the “Remote Play”features of the PS Vita console. The ad was decried as deeply sexist, and features a hot female doctor apparently talking to a patient about masturbating too much. It’s a bait-and-switch, as it turns out she’s…

    Shareen Pathak/ Digiday- 22 readers -
  • The best social media PSAs from around the world

    … children’s foundation Anar created a public service outdoor ad that only those of a specific height could see. Created by Grey Spain, the ad used lenticular printing so those above 5 feet 7 inches would see the face of a child with the message “sometimes child abuse is only visible to the child suffering it.” Those below that height saw the same face…

    Shareen Pathak/ Digidayin Social Google Facebook- 15 readers -
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