Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching").
Posts about Bait-And-Switch
  • Damn It, Native Advertising, Grow Up Already

    … as a promotion channel. Most brands aren’t interested in having their content show up next to a racy image of Kim Kardashian. Many of these native ad units look like spam to many readers. They’re often bait-and-switch offenders to the poor folks duped into clicking on them. The end result? They bounce. How does that help anyone? The publisher just got…

    Chad Pollitt/ Relevance- 21 readers -
  • 5 Headline Types You Underestimate When Writing a Blog Post

    … for debate. Start a debate on your post and watch the traffic swirl as the comments pile up. Talk specifics. Citing statistics, figures and facts in your headline is a very straightforward way of drawing your reader in. Numbers, names and titles tell the reader exactly what to expect from the article. No gimmicks or bait-and-switch. It gives…

    The Blog Heraldin Content- 9 readers -
  • The sorry recent history of sexist video game ads

    … haven’t exactly been known as inspiring female empowerment. (You just have to watch a snippet of this video showing how women are background characters as best, sexual playthings at worst in video games, to figure that out.) More recently, GamerGate — purportedly a protest for “ethics in gaming journalism” — has veered into misogynistic waters…

    Shareen Pathak/ Digiday- 20 readers -
  • The best social media PSAs from around the world

    … “Your brain on drugs” is so last century. These days, public service announcements use innovative native ad tactics, bait-and-switch moves and a myriad of other interesting ad formats to get their message across. Heidi Arthur, svp and group campaign director at the Ad Council, said that PSAs have “without question become more creative in recent…

    Shareen Pathak/ Digidayin Social Google Facebook- 12 readers -
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