Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching").
Posts about Bait-And-Switch
  • Damn It, Native Advertising, Grow Up Already

    … to a conversion of some type and optimization would ensue. If content discovery networks dropped their CPC schemes and implemented a Cost Per Engagement (CPE) model instead, marketers, publishers and the networks themselves would be incentivized to deliver actual good content that engages readers and leads to real action. This is how organic channels…

    Chad Pollitt/ Relevance- 36 readers -
  • 5 Headline Types You Underestimate When Writing a Blog Post

    … and wrote a post about it, by all means, let your readers know. They’re got a problem, and you’ve got the solution. All they have to do is click. Ex: “How to Get the Traffic You Want” or “Six Steps to Increasing Your Conversions”. Giving attention to your headlines is the best thing you can do for your blog. Use headlines that work and watch…

    The Blog Heraldin Content- 13 readers -
  • The sorry recent history of sexist video game ads

    … The Internet outrage machine got a quick workout yesterday, when The Verge reported on a new Sony ad, created to promote the “Remote Play”features of the PS Vita console. The ad was decried as deeply sexist, and features a hot female doctor apparently talking to a patient about masturbating too much. It’s a bait-and-switch, as it turns out she’s…

    Shareen Pathak/ Digiday- 31 readers -
  • The best social media PSAs from around the world

    … “Your brain on drugs” is so last century. These days, public service announcements use innovative native ad tactics, bait-and-switch moves and a myriad of other interesting ad formats to get their message across. Heidi Arthur, svp and group campaign director at the Ad Council, said that PSAs have “without question become more creative in recent…

    Shareen Pathak/ Digidayin Social Google Facebook- 19 readers -
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