Baja Blast

Mountain Dew (stylized as Mtn Dew in the United States) is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee with the slogan "Ya-Hoo! Mountain Dew. It'll tickle yore innards." A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States and Canada.
Posts about Baja Blast
  • Facebook launches Atlas, the “anti-Ello” ad platform

    …: For example, if PepsiCo, one of the first advertisers to sign on to the service, wanted to reach college age men with ads for its Mountain Dew Baja Blast, it could use Atlas to identify several million of those potential customers and show each of them a dozen ads for the soft drink on game apps, sports and video sites. Atlas would also provide Pepsi…

    Andy Beal/ Marketing Pilgrimin Social Google Facebook- 2 readers -
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