• How LiftMaster Leverages Digital Solutions to Market Locally at Scale

    If you own or have ever seen ads for garage-door openers, there is a good chance you’ve come into contact with LiftMaster and Chamberlain. These brands, both owned by parent company Chamberlain Group, are the leading providers of garage-door openers in the United States. In order to maintain their leading position in the market, Chamberlain Group’s brands deploy marketing au ...

    Street Fight- 20 readers -
  • Street Culture: Metrics for a Global Community

    … While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company. “When I…

    Street Fight- 18 readers -
  • Local Marketing a Rising Priority for National Brands

    … Sponsored Content Local Marketing a Rising Priority for National Brands 26 January 2015 by Balihoo A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical…

    Street Fight- 10 readers -
  • As Franchises Bounce Back, A Golden Market for Local Tech Surfaces

    … that while franchise spending accounts for more than a third of national advertising dollars, it makes up less than 10% of total local media spending in the U.S. Companies like Balihoo, a marketing automation company based in Idaho, believe they can help large franchise organization bridge that gap. During a panel at LeadsCon, a lead generation…

    Steven Jacobs/ Street Fight- 5 readers -
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