• How LiftMaster Leverages Digital Solutions to Market Locally at Scale

    …, things of that nature to get our followers [and] our likes to advocate for us. Could you talk more about all those digital tools and channels? How do you leverage those different things, what works and what doesn’t, and how do you keep track of that? We use a company called Balihoo. It’s a local marketing automation play. What they do is publish…

    Street Fightin How To's- 20 readers -
  • Street Culture: Metrics for a Global Community

    … While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company. “When I…

    Street Fight- 19 readers -