Balihoo

  • Local Marketing a Rising Priority for National Brands

    … Sponsored Content Local Marketing a Rising Priority for National Brands 26 January 2015 by Balihoo A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical…

    Street Fight- 8 readers -
  • As Franchises Bounce Back, A Golden Market for Local Tech Surfaces

    … that while franchise spending accounts for more than a third of national advertising dollars, it makes up less than 10% of total local media spending in the U.S. Companies like Balihoo, a marketing automation company based in Idaho, believe they can help large franchise organization bridge that gap. During a panel at LeadsCon, a lead generation…

    Steven Jacobs/ Street Fight- 4 readers -
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