Balihoo

  • Local Marketing a Rising Priority for National Brands

    … Sponsored Content Local Marketing a Rising Priority for National Brands 26 January 2015 by Balihoo A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical…

    Street Fight- 8 readers -
  • As Franchises Bounce Back, A Golden Market for Local Tech Surfaces

    … Franchises have finally started to bounce back in the U.S. after a painful recession. And, that’s good news for the hyperlocal industry. A booming franchise sector presents a unique opportunity for hyperlocal firms to blend the scale and reach implicit in the digital marketplace with the granularity and flexibility afforded by mobile, social…

    Steven Jacobs/ Street Fight- 4 readers -
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