Band Of Brands

  • The Best Branded Content of January

    … Editor Tomas Kellner explained to me. “When our CT scan became old news, there were journalists out there who still wanted to run on the story, so they went for the next thing… the reason they found out about [other GE technology] is because that story was featured below our CT scan story.” To Kellner, that kind of continued reader discovery…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 37 readers -