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If you use a lot of rich media advertising on Facebook, you may want to rethink that strategy with some new changes Facebook has made with their ad targeting based on the user’s internet speed at the time they are served ads, also called bandwidth targeting. While Facebook says they expect this to primarily affect foreign ad markets, there are definitely plenty of US-based Fac ...
… the option to reach people based on the type of device they use (smartphones, feature phones and tablets), as well as device model and operating system. However, advertisers also told us that having the ability to segment based on network connection type would help them create better ad experiences. Targeting by mobile network type helps advertisers…