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If you use a lot of rich media advertising on Facebook, you may want to rethink that strategy with some new changes Facebook has made with their ad targeting based on the user’s internet speed at the time they are served ads, also called bandwidth targeting. While Facebook says they expect this to primarily affect foreign ad markets, there are definitely plenty of US-based Fac ...
… that users see creative that is optimized for their devices, such as not delivering videos to users accessing the social network via 2G connections. Bandwidth targeting was rolled out Wednesday to all advertisers globally via the ads create tool, Power Editor and the ads application-programming interface, and, as is the case with other Facebook…