Bank Content Marketing

  • How Finance Execs Measure the ROI of Content Marketing

    … consumption patterns, generational gaps, and new digital channels constantly arising. At LinkedIn’s FinanceConnect conference in New York this month, executives from the likes of Oppenheimer, JP Morgan Chase, and AXA—as well as marketing and media companies—gave a hard look into ways they drive ROI by tying their content to specific results. (Full…

    The Content Strategistin Social Content How To's- 14 readers -
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