Bank Of America

Bank of America (abbreviated as BofA) is an American multinational banking and financial services corporation headquartered in Charlotte, North Carolina. It is the second largest bank holding company in the United States by assets. As of 2013, Bank of America is the twenty-first largest company in the United States by total revenue. In 2010, Forbes listed Bank of America as the third biggest company in the world.The bank's 2008 acquisition of Merrill Lynch made Bank of America the world's largest wealth management corporation and a major player in the investment banking market.
Posts about Bank Of America
  • Inside the development of Erica, Bank of America’s AI-powered bot

    … Brands talk a lot about artificial intelligence and its potential to change the way they interact with customers, but few really understand what exactly that potential is or what it takes to make it real. However, when Bank of America got a sense of the vision for its AI-enabled “digital assistant,” called erica, it didn’t take the bank long…

    Digiday- 19 readers -
  • More than a cash dispenser: How banks are rethinking the ATM

    … Arguably no banking technology in the last 50 years has been as disruptive as the ATM machine, celebrating its birthday Tuesday. Banking may look different on the surface, but its core functions look the same. Growth of mobile banking usage is slowing, mobile payments haven’t really taken off, and banks are re-investing in their branches…

    Digidayin How To's- 18 readers -
  • LBMA Podcast: Sam’s Club, Pizza Hut, and IHG’s Sasha Trifunac

    … LBMA Podcast: Sam’s Club, Pizza Hut, and IHG’s Sasha Trifunac November 4, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Sam’s Club, Smart Water + Proxama, Google’s OTTO, InContext + Intel Capital, Tesco, LinkNYC to UK, Pizza Hut, Sue Bee Honey & InMarket, Bank of America, Groupon buys Living Social. Guest: Sasha Trifunac from IHG. …

    Asif Khan/ Street Fight- 14 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    …. These are video ads that engage content-hungry consumers, as branded content offers an alternative measure to engage with consumers, mixing elements of entertainment and product messaging. Some great examples of branded content that users want to watch include Quiznos’ Burning Man and AOL’s Savings Experiment Sponsored By Bank of America…

    AllTwitter- 30 readers -
  • Facebook Creates Its Own Micro-Moments With Messenger Bots

    … As expected, at the Facebook F8 developer conference, the world’s largest social network announced that bots have come to Facebook Messenger. And the launch of a bot-enabled Messenger platform may help Facebook steal micro-moments from Google. As we’ve seen, bots are a hot item, and they could even shape the future of how brands and consumers…

    AllTwitterin Social Google Facebook- 22 readers -
  • F8 2016: Bots for the Messenger Platform Are Here

    …, Messenger Links or Messenger user names. We’ve also focused on the ecosystem that developers use, enabling many platforms that have made it even easier to access Messenger tools, including Shopify, Twilio and Zendesk. And for businesses that already take advantage of using SMS for real-time communication–like when your food delivery is at your door…

    David Cohen/ AllFacebookin Social Facebook- 38 readers -
  • LBMA Podcast: Miami Heat Taps AisleLabs, UberRush Delivers for Nordstrom

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom…

    Asif Khan/ Street Fight- 20 readers -
  • Infographic: The Average Daily Life of an Android App User

    … engaging with these apps in the 8 a.m. hour, respectively. As the day moves on, the Gmail and Bank of America apps peak at 11 a.m., Slack and MyFitnessPal peak at noon and Wikipedia and LinkedIn peak at 1 p.m. Apps including Uber and Spotify were found to peak at 5 p.m., while Facebook, Facebook Messenger and Candy Crush Saga peak at 9 p.m…

    AllTwitterin Facebook- 21 readers -
  • Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … – speaks to how the companies perform in local markets. For companies using the pillars to improve their own strategy, scores can be updated every week for further analyzing. This latest competition revealed a long list of differences in local branding strategies employed by Bank of America and Chase and stressed the value of engaging with communities…

    Street Fightin Content- 12 readers -
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