Banner Blindness

  • The Antidote to Ad Blocking? Two Words: User Experience

    … variations, what do consumers think of all of this? What are the most important components of advertising for the audience? According to research, the reality is that they probably look like this: Not buying it? Chew on this: Ninety-six percent of users skip pre-roll video ads. The average click-through rate (CTR) for banner ads is 0.06 percent…

    Relevance- 9 readers -
  • Rotating Banners: Why Image Sliders Kill Conversions

    …, because of our evolutionary need to be aware of hidden dangers lurking nearby. Simply put, the human brain is hard-wired to notice the onset of motion, which makes rotating banners especially distracting. We literally cannot tune them out. "Banner Blindness" Is Proven By Eye-Tracking Maps Since anyone browsing online is constantly besieged…

    Tim Ash/ Marketing Landin Display- 27 readers -
  • Growth Hacking Your Marketing Strategy

    …. That's great for the advertiser that has the money to spend, but it's becoming harder for the small guys to compete. It's also teaching the consumer to ignore everything. We've known about banner blindness - in which people naturally learn to "tune out" ads — for a long time now. Display ads on websites are ignored. Pre-roll ads in videos are skipped…

    John Paul Mains/ Marketing Landin Display- 18 readers -
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