Banner Blindness

  • The Antidote to Ad Blocking? Two Words: User Experience

    … variations, what do consumers think of all of this? What are the most important components of advertising for the audience? According to research, the reality is that they probably look like this: Not buying it? Chew on this: Ninety-six percent of users skip pre-roll video ads. The average click-through rate (CTR) for banner ads is 0.06 percent…

    Relevance- 12 readers -
  • Rotating Banners: Why Image Sliders Kill Conversions

    … with advertising, users develop filters, attempting to avoid anything that resembles an ad. that distracts them from the content they're trying to access comes across as an ad, and they consciously try to ignore it. Researchers have labeled this phenomenon "banner blindness," and it's a pretty interesting response. Norman Group did some eye-tracking…

    Tim Ash/ Marketing Landin Display- 28 readers -
  • Growth Hacking Your Marketing Strategy

    … GAAAHHH!!! I can't escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools, somebody is sending me an ad message that I just can't turn off. Everybody wants my attention — and advertisers are getting sneakier all the time by being more personal, more unique and more compelling…

    John Paul Mains/ Marketing Landin Display- 19 readers -
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