Banner Blindness

  • The Antidote to Ad Blocking? Two Words: User Experience

    …. Only 14 percent of users can recall the last display ad they saw and the brand or product it promoted. Despite complex ad targeting, only eight percent of users claim that display ads are relevant to them. Backlash Against Disruption = Rise of Ad Blockers If you read the media trades, you’ve likely seen a surplus of stories covering the rise…

    Relevance- 14 readers -
  • Rotating Banners: Why Image Sliders Kill Conversions

    …, because of our evolutionary need to be aware of hidden dangers lurking nearby. Simply put, the human brain is hard-wired to notice the onset of motion, which makes rotating banners especially distracting. We literally cannot tune them out. "Banner Blindness" Is Proven By Eye-Tracking Maps Since anyone browsing online is constantly besieged…

    Tim Ash/ Marketing Landin Display- 34 readers -
  • Growth Hacking Your Marketing Strategy

    …. That's great for the advertiser that has the money to spend, but it's becoming harder for the small guys to compete. It's also teaching the consumer to ignore everything. We've known about banner blindness - in which people naturally learn to "tune out" ads — for a long time now. Display ads on websites are ignored. Pre-roll ads in videos are skipped…

    John Paul Mains/ Marketing Landin Display- 21 readers -
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