Banner Blindness

  • The Antidote to Ad Blocking? Two Words: User Experience

    … will the technology be limited to desktop. Forget About Disruption: Ad Tech is Also Killing the Overall Web Experience: Studies show that ad blockers can drastically increase web performance with faster page load times. New Ad Blocking Tech Replaces Banners with Art: New formats of ad blocking hit the market that includes replacing banners with beautiful…

    Relevance- 12 readers -
  • Rotating Banners: Why Image Sliders Kill Conversions

    … Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated .) On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of prime real…

    Tim Ash/ Marketing Landin Display- 28 readers -
  • Growth Hacking Your Marketing Strategy

    … GAAAHHH!!! I can't escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools, somebody is sending me an ad message that I just can't turn off. Everybody wants my attention — and advertisers are getting sneakier all the time by being more personal, more unique and more compelling…

    John Paul Mains/ Marketing Landin Display- 19 readers -
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