• Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … features Atlas introduced Monday: Through Atlas and the people-based layer that powers it, we’ve been able to identify and measure where most waste comes from: exchanges and banners. We realized this by testing out a buying platform in Atlas last year. During that test, we plugged into a number of the usual exchanges and bought across several formats…

    David Cohen/ AllTwitterin Facebook- 17 readers -
  • 5 Rules for Making Clickworthy Display Ads & Tapworthy Mobile Ads

    … who they are looking for. 2. Say ‘No’ to Stock Photos Bad Examples: Stock photos are a big no-no with online dating ads. The women in these ads are professionally photographed and Photoshopped to look flawless. However, online daters are looking for someone who they can actually see themselves with… And not just in their dreams. Good Examples…

    Tom Fang/ iPyxel Creations- 8 readers -
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