• Why Use Dynamic and Social Media Advertising in Tandem?

    How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is simple: A successful digital advertising strategy incorporates various channels into its strategy, as to diversify its reach. Leveraging both dynamic and social media advertising in tandem to reach consumers at each stage of the marketing funnel allows advertisers to ultima ...

    AllFacebook- 7 readers -
  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … features Atlas introduced Monday: Through Atlas and the people-based layer that powers it, we’ve been able to identify and measure where most waste comes from: exchanges and banners. We realized this by testing out a buying platform in Atlas last year. During that test, we plugged into a number of the usual exchanges and bought across several formats…

    David Cohen/ AllTwitterin Facebook- 7 readers -
  • 5 Rules for Making Clickworthy Display Ads & Tapworthy Mobile Ads

    … This is a guest post by Danielle Forget, Marketing Coordinator at WhatRunsWhere. Online dating has come a very long way over the past two decade. It has gone from being looked at as ‘desperate’ and ‘totally unsafe’, to one of the most common and successful ways to start a romantic relationship. Now that most people simply don’t have…

    Tom Fang/ iPyxel Creations- 6 readers -
Get the top posts daily into your mailbox!
More from around the web