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  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    … features Atlas introduced Monday: Through Atlas and the people-based layer that powers it, we’ve been able to identify and measure where most waste comes from: exchanges and banners. We realized this by testing out a buying platform in Atlas last year. During that test, we plugged into a number of the usual exchanges and bought across several formats…

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • 5 Rules for Making Clickworthy Display Ads & Tapworthy Mobile Ads

    … This is a guest post by Danielle Forget, Marketing Coordinator at WhatRunsWhere. Online dating has come a very long way over the past two decade. It has gone from being looked at as ‘desperate’ and ‘totally unsafe’, to one of the most common and successful ways to start a romantic relationship. Now that most people simply don’t have…

    Tom Fang/ iPyxel Creations- 6 readers -
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