Barcelona Declaration

    • How to Measure Your Online Public Relations Effectiveness

      Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their competitors.

      Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
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