Barcelona Principles

  • How to Create a PR Scorecard for Your Earned Media and Content Marketing

    … an important audience to reach through the business media.) Total Score: 19 A PR scorecard is not a fix-all, and dozens of variations can make it more specific to your brand. The point is to set goals and determine if you met them—and hey, if it helps you impress your boss, all the better. The post How to Create a PR Scorecard for Your Earned Media and Content Marketing appeared first on The Content Strategist. …

    The Content Strategistin Content How To's- 3 readers -
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