A barcode is an optical machine-readable representation of data relating to the object to which it is attached. Originally barcodes systematically represented data by varying the widths and spacings of parallel lines, and may be referred to as linear or one-dimensional (1D). Later they evolved into rectangles, dots, hexagons and other geometric patterns in two dimensions (2D). Although 2D systems use a variety of symbols, they are generally referred to as barcodes as well. Barcodes originally were scanned by special optical scanners called barcode readers. Later, scanners and interpretive software became available on devices including desktop printers and smartphones.
Posts about Barcodes
  • ‘Badge Bragging’ Presents New Social Media Dangers

    …. A simple subject like “Mandatory New Hire Training” could become the perfect bait for the trap. Using a high-resolution badge photo, an average hacker would only need about 15 minutes to dissect the badge and decode the barcode. Varner also offered the following best practices for organizations looking to avoid such issues: Create a “living” policy…

    David Cohen/ AllTwitterin Social- 20 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … mere existence is evidence of the IoT's rising popularity. Every "thing" must get smart. The enabling technology is already here. That includes RFID, NFC, Bluetooth, sensors, 3-D barcodes, QR codes, and the ability to collect/store mind-numbing amounts of data. However, the IoT will not significantly disrupt marketing until manufacturers strategically…

    MarketingProfs- 20 readers -
  • An Email Marketer’s Secret Weapon: Digital Coupons

    … as it gets, but there’s no need to overcomplicate things. All you brick and mortar retailers and service businesses can skip a free report, or written lead magnet. Just offer a coupon. 2) Offer a coupon in a shipping confirmation email. What better way to entice a customer to place another order with you than to offer them a discount on their next…

    Pam Neely/ GetResponse Blogin EMail- 15 readers -
  • StockUp Presents the Latest Take on the Local Inventory Dilemma

    …, and risk exposing their brands to the tumultuous impact that search has already had on businesses such as media. A five month-old startup called StockUp thinks it can sidestep the brands altogether. The company has spent a year in stealth building a community around an app that allows users to scan barcodes and add product and pricing information…

    Steven Jacobs/ Street Fightin Google- 9 readers -
  • Why apps, iPads and iBeacons are key to Cloggs' move to offline retail

    … information, receive targeted promotions, or scan barcodes. I think iBeacon technology is quite interesting and something we’d be looking to include as well. But we need to be sure we’re not bombarding the customer, as push messaging can be a little bit invasive if it’s used in the wrong way. There are ways of using iBeacons for customer…

    David Moth/ Econsultancy- 5 readers -
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