A barcode is an optical machine-readable representation of data relating to the object to which it is attached. Originally barcodes systematically represented data by varying the widths and spacings of parallel lines, and may be referred to as linear or one-dimensional (1D). Later they evolved into rectangles, dots, hexagons and other geometric patterns in two dimensions (2D). Although 2D systems use a variety of symbols, they are generally referred to as barcodes as well. Barcodes originally were scanned by special optical scanners called barcode readers. Later, scanners and interpretive software became available on devices including desktop printers and smartphones.
Posts about Barcodes
  • ‘Badge Bragging’ Presents New Social Media Dangers

    …. A simple subject like “Mandatory New Hire Training” could become the perfect bait for the trap. Using a high-resolution badge photo, an average hacker would only need about 15 minutes to dissect the badge and decode the barcode. Varner also offered the following best practices for organizations looking to avoid such issues: Create a “living” policy…

    David Cohen/ AllTwitterin Social- 17 readers -
  • In the Internet of Things, Will You Be a Leader or a Follower?

    … themselves will become smart. Take shoes for example: Mary says to Gina, "Gorgeous shoes. I must have them!" Then Mary swipes her phone near Gina's shoe, and the Zappos detail page pops up on her screen, complete with a "buy-it-now" button. Your product is now your salesperson. Applications for marketing and product development are limited only…

    MarketingProfs- 16 readers -
  • An Email Marketer’s Secret Weapon: Digital Coupons

    … aren’t coming through newspaper circulars. Most of them are coming through email. That’s fine with consumers – it ends up most people want their coupons sent by email (this chart is from the Inmar 2014 Coupon Report): . Digital coupons and QR codes So how can use start using mobile coupons? It’s easy. All you need is a QR code. Mobile coupons can…

    Pam Neely/ GetResponse Blogin EMail- 13 readers -
  • StockUp Presents the Latest Take on the Local Inventory Dilemma

    …, and risk exposing their brands to the tumultuous impact that search has already had on businesses such as media. A five month-old startup called StockUp thinks it can sidestep the brands altogether. The company has spent a year in stealth building a community around an app that allows users to scan barcodes and add product and pricing information…

    Steven Jacobs/ Street Fightin Google- 7 readers -
  • Triple Threat Optimization Techniques From Four Pros

    Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions weighted against the oncoming era of consumer-driven, usability-level personalization is immense. Digital marketers now have to account for more channels than ever before.

    Chandal Nolasco Da Silva/ Search Engine Journal- 6 readers -
  • Why apps, iPads and iBeacons are key to Cloggs' move to offline retail

    … business by establishing high street stores in towns across the UK. It began with a boutique store in Shrewsbury in December 2013 and will open another shop in York before the end of this year. The plan is to open as many as four new shops in the first half of 2015. To find out more about Cloggs’ multichannel strategy I spoke to managing director Chris…

    David Moth/ Econsultancy- 5 readers -
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