• If You Ignore Owned Media, You Might End Up Serving Burgers

    … for just buying as many content impressions as possible. A few brands—American Express, Coca-Cola, Red Bull, BarkBox—have succeeded by getting millions of people each month to come read content on their sites. But most are just willing to pay six-figures to sponsor content on publisher sites, popping up in the mall of BuzzFeed, content burger in hand…

    Joe Lazauskas/ The Content Strategistin Content- 6 readers -