• If You Ignore Owned Media, You Might End Up Serving Burgers

    … for just buying as many content impressions as possible. A few brands—American Express, Coca-Cola, Red Bull, BarkBox—have succeeded by getting millions of people each month to come read content on their sites. But most are just willing to pay six-figures to sponsor content on publisher sites, popping up in the mall of BuzzFeed, content burger in hand…

    Joe Lazauskas/ The Content Strategistin Content- 5 readers -
  • Unilever’s Mathieu: Intrusive Advertising Will Be Dead in a Few Years

    Branded content and native advertising is “the future,” Eric Hippeau, the former CEO of The Huffington Post, declared at Percolate’s “Transition” conference held July 16 in New York City. The sentiment was a common one among the marketing event’s speakers, including Unilever’s SVP of Marketing Marc Mathieu, who declared that within just a few short years, consumers will only b ...

    Tamarra Kemsley/ The Content Strategist- 4 readers -
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