• If You Ignore Owned Media, You Might End Up Serving Burgers

    …. (“17 Burger Toppings You Never Expected From a Brand!”—I’m committed to pushing this metaphor to its limit.) (Full Disclosure: American Express and Coca-Cola are Contently clients.) This isn’t to say there isn’t value in people reading your content outside your owned site. Such a strategy can work, especially if you use that content to drive…

    Joe Lazauskas/ The Content Strategistin Content- 6 readers -