Barkpost

  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks. The video does…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • The Top 10 Brand Editors of 2014

    … sacrifice quality just to appease sponsors. Stacie Grissom — Editor-in-Chief, BarkPost Subscribers of BarkBox, the monthly delivery service for doggy toys and treats, can’t get enough of their dogs. That may be why BarkPost, BarkBox’s blog, has 2 million readers each month. Or maybe it’s because of editor-in-chief Stacie Grissom, who leads…

    Yael Grauer/ The Content Strategistin Content- 37 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … We do something odd with our semi-annual Contently Summit: We don’t advertise it at all. It’s an intimate affair of 200 of the industry’s top content marketing minds, and that’s how we like it. The panels, audience interaction, and networking are all richer—and more honest—as a result. For me, it’s always one of the most illuminating days…

    Joe Lazauskas/ The Content Strategistin Content- 20 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
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