Barkpost

  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … then most softer launches would have. “This type of marketing can be very effective at driving initial awareness of a new content site,” said Social Media Explorer | SME Digital CEO Nichole Kelly. “However, when people get there it has to have what they are looking for to make it sticky. The sticky factor is something I’ve seen far less of.” Bad…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • The Top 10 Brand Editors of 2014

    …. Steve Wiens — Managing Editor, Microsoft Stories Microsoft Stories reads more like a magazine than a blog, complete with popping photographs and, more importantly, “engrossing, beautiful, longform narratives about the work going on inside the company.” Each post feels customized and unique, and each post is overseen by Steve Wiens, the lead…

    Yael Grauer/ The Content Strategistin Content- 37 readers -
  • Here’s What You Missed at the Contently Summit (Video)

    … of news? This panel featured a fascinating odd couple duo: Stacie Grissom, editor-in-chief of BarkPost, and Adam “Patches and Pipes” Aston, editorial director of T Brand Studio, The New York Times‘ sponsored content shop. (Check out the recap here.) To break things up after a couple of heavy discussions and recenter our minds on the art…

    Joe Lazauskas/ The Content Strategistin Content- 21 readers -
  • The 2014 Branded Content Approval Matrix

    … It’s been a big year for content marketing; it may be a stretch to say that the industry came of age this year, but, at the very least, it started its Bar Mitzah lessons (Mazel Tov!). To pay homage to a fascinating year in content marketing so far, we took a page from the New York magazine playbook and created a branded content approval matrix…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
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