Barry Graubart

  • Content Marketing Definition

    …, retain one. Without mid to bottom-funnel content a brand cannot efficiently harvest it’s audience for new business. Chad Pollitt – Relevance 43. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective…

    Heidi Cohen/ Heidi Cohenin Content- 50 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …-makers who control budget and buying decisions. It’s harder to get those folks on a webinar or to download a white paper, but few software companies even try. They just assume by spraying the opportunity out to a broad audience, a few targeted folks will trickle in. We could get so much better at targeting if we wanted to. 12. Barry Graubart – Content…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • The Best Lead Generation Tips Ever

    … it with friends. 11. Barry Graubart – Content Matters LLC @Graubart Make sure the focus is on engagement, not on generating leads. The content that you grprovide should be compelling – and don’t make it just a teaser – it has to stand on its own. Make it useful and prospects will be happy to share their information with you. And be consistent – if I…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …. If your focused on building influence you can attract leads versus having to chase or pay for them. 20. Neal Schaffer – Maximize Your Social, Author of Maximize Your Social, @NealSchaffer Creating downloadable resources like ebooks and whitepapers, promoting them through paid and organic means, and having interested parties opt-in to your email…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -
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