Barry Graubart

  • Content Marketing Definition

    …-author with C.C. Chapman of Content Rules 26. Content marketing is using content to build a relationship with your audience over time so you are top-of-mind when your product or service can solve their problem. Erika Heald 27. What in sales & marketing isn’t content marketing? Sales voicemails, your trade show booth… I like Ann Handley’s…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … ways of doing this is building up email subscribers. 6. Heidi Cohen – Actionable Marketing Guide, @HeidiCohen Lead generation is skipping the romance portion of the buying process. The objective is to turn hand raisers into satisfied customers. Here’s where marketers can go wrong. Don’t understand your target audience. This includes your…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • The Best Lead Generation Tips Ever

    … for marketing to drive stellar leads for sales is to deliver the right content to the right prospect at the right time. Mapping content to the buyer journey and then delivering it to the right prospects is the best way to drive effective sales-ready leads without wasting your sales’ teams time and you company’s money. 5. Heidi Cohen – Actionable Marketing…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … on the blog to get users to register for a free trial of their service or to simply register for future blog posts. They key was that the content was useful on its own and highly targeted to their prospects. 11. Dave Kerpen, Likeable Media, author of Likeable Business & Likeable Social Media, @DaveKerpen The best way to use content…

    Heidi Cohen/ Heidi Cohenin EMail Content- 25 readers -
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