Barry Graubart

  • Content Marketing Definition

    … customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Jay Baer – Convince and Convert, author of Youtility and Hug Your Haters. 3. The intentional process to curate a personal conversation by sharing new insight with the purpose of driving defined actions for mutual benefit. Diana Ballard 4…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … higher quality leads. 25 Biggest lead generation mistakes Here are the 25 biggest lead generation mistakes that marketers make according to experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Content that doesn’t resonate with target audiences is the biggest mistake. Placing content intended for conversion in people’s paths in the social…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • The Best Lead Generation Tips Ever

    …, here are the best lead generation tips ever from 24 experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Ensure that the content is the right type of content for the community that it’s presented to and the right place in the customer journey. Be cognizant of the many steps in your customer’s journey. Make sure that awareness content…

    Heidi Cohen/ Heidi Cohen- 33 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … on the blog to get users to register for a free trial of their service or to simply register for future blog posts. They key was that the content was useful on its own and highly targeted to their prospects. 11. Dave Kerpen, Likeable Media, author of Likeable Business & Likeable Social Media, @DaveKerpen The best way to use content…

    Heidi Cohen/ Heidi Cohenin EMail Content- 35 readers -
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