Barry Graubart

  • Content Marketing Definition

    … marketing marries publishing/TV/radio/events – and marketing – to build audiences, deliver relevant and educational “content” and information such as a white paper, webcast, video, or article, potentially turning fans, followers, readers, and viewers, into customers. Anna Maria Virzi – Gartner Group 50. Content Marketing is the strategic creation…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …-makers who control budget and buying decisions. It’s harder to get those folks on a webinar or to download a white paper, but few software companies even try. They just assume by spraying the opportunity out to a broad audience, a few targeted folks will trickle in. We could get so much better at targeting if we wanted to. 12. Barry Graubart – Content…

    Heidi Cohen/ Heidi Cohen- 24 readers -
  • The Best Lead Generation Tips Ever

    … it with friends. 11. Barry Graubart – Content Matters LLC @Graubart Make sure the focus is on engagement, not on generating leads. The content that you grprovide should be compelling – and don’t make it just a teaser – it has to stand on its own. Make it useful and prospects will be happy to share their information with you. And be consistent – if I…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … with a whiteboard, or marketers, and get messy. Think up a hundred pieces of content, from safe to audacious. Who ever thought, on Red Bull’s behalf, of sending Felix Baumgartener into the stratosphere? 10. Barry Graubart - Content Matters LLC @Graubart Content marketing is the perfect way to generate leads, particularly for B2B companies. The key is to define…

    Heidi Cohen/ Heidi Cohenin EMail Content- 29 readers -
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