Barry Graubart

  • Content Marketing Definition

    … relevant content to create or reinforce their brand messaging. When done effectively, content marketing is not done in direct support of a sales process, but rather by positioning a company or individual within a space. Barry Graubart 24. Content marketing is the process of indirectly and directly promoting a business or brand through value-added…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … higher quality leads. 25 Biggest lead generation mistakes Here are the 25 biggest lead generation mistakes that marketers make according to experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Content that doesn’t resonate with target audiences is the biggest mistake. Placing content intended for conversion in people’s paths in the social…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    … lead generation” should be all about quality, not quantity. For example, if your ebook gets 500 downloads, but none of those contacts every make it to the sales-conversion part of the funnel, then it may be time to revisit your content and lead-generation strategies. 20. Dayna Rothman – Marketo, Author of Lead Generation for Dummies, @dayroth…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … and capture leads. Even though in many cases the content marketing currency is simply contact information, people still must have a high perceived value of your content in order to complete the exchange and become a lead. From there, the experience has to live up to expectations for leads to move further down the marketing funnel. 18. Dayna Rothman…

    Heidi Cohen/ Heidi Cohenin EMail Content- 22 readers -
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