Barry Graubart

  • Content Marketing Definition

    … definition – “everything the light touches is content!” Matt Heinz – Heinz Marketing 28. Content marketing is the practice of using content (webinars, white papers, planted articles, blogs, Tweets, videos, etc) with some intrinsic value beyond pure advertising content, as a way of establishing thought leadership, branding, and growing and influencing…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …-makers who control budget and buying decisions. It’s harder to get those folks on a webinar or to download a white paper, but few software companies even try. They just assume by spraying the opportunity out to a broad audience, a few targeted folks will trickle in. We could get so much better at targeting if we wanted to. 12. Barry Graubart – Content…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • The Best Lead Generation Tips Ever

    … it with friends. 11. Barry Graubart – Content Matters LLC @Graubart Make sure the focus is on engagement, not on generating leads. The content that you grprovide should be compelling – and don’t make it just a teaser – it has to stand on its own. Make it useful and prospects will be happy to share their information with you. And be consistent – if I…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … a following, share product imagery, and spread such content through influencers on the network. B2B brands can build their follower bases on LinkedIn and start treating the job-hunting network like the media company that it is. 3. Bernie Borges, Find and Convert, @bernieborges A terrific way to generate leads through content marketing is to email…

    Heidi Cohen/ Heidi Cohenin EMail Content- 24 readers -
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