Basic Ppc Strategies

    • How To Think Straight When Your PPC Account Is Going Sideways

      December 5, 2016 As account managers, we’ve all been there before. You have an account that’s moving along quite nicely and then one day everything changes. You’re not sure why performance is tanking and you’re client expects answers quickly. At times like these, it might not be clear where to even start when seeking an answer.

      PPC Hero- 7 readers -
    • Prioritizing Your PPC To-Do List

      December 1, 2016 There are about a million things you could be doing in your PPC accounts right now. How do you sift through it all and decide what needs to be done, what should be done, and what can wait? Here we’ll go through some tips on how to prioritize your PPC to-do list and spend your time wisely. Gauging Account Impact vs.

      Rachael Law/ PPC Heroin Paid Search- 9 readers -
    • 5 Tips To Stay Organized Through The Holidays And Beyond

      November 23, 2016 The holidays are here and client spending and consumer shopping are in full swing. It would be an understatement to say this year feels a little busier than last. Often these busy times show us, as account managers, where we might need to be more effective and stay a little more organized. Here are 5 tips you can use help you stay organized.

      PPC Hero- 10 readers -
  • A Tale Of 2 Internships

    … November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities…

    Matt Umbro/ PPC Hero- 8 readers -
  • CRO And PPC Go Together Like Fall And Pumpkin

    … In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. We optimize ads in every facet – how they appear, when they appear, to whom they appear, and so on and so forth. What seems to be forgotten is that without a website or a landing page that ad can’t send anyone anywhere. The landing page…

    PPC Hero -
  • My Experience With Landing Page Best Practices And The Failures That Ensued

    … shoot yourself in the foot. How do I know this? It’s great that you asked! Because I’ve tested best practices and many of them have failed. Failed! They have lost in A/B tests with varying degrees of “loss” ranging from “Oh that’s not so bad” to “Ouch. I’m sorry conversion rate. We can learn from this.” Failure #1 “Secure” Checkout Best Practice…

    PPC Hero- 13 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 8 readers -
  • The Top Ten Tips For Effective Dayparting

    … September 22, 2016 Over the past year, I’ve started to truly embrace a new life motto: if it takes less than ten minutes to do, do it now. When it comes to optimizing a PPC account, ten minutes is a drop in the bucket. As digital marketers, we are left forever seeking those 0.01% incremental gains in hopes that soon enough they will amount…

    PPC Heroin Paid Search- 7 readers -
    Earlier about the same topic:
  • Why Your PPC Account Isn’t Living Up To Its Potential

    … September 20, 2016 When a PPC account isn’t hitting goals, there can be any number of reasons why. The hard part is figuring out what’s going wrong. Other times, while performance isn’t necessarily bad, it isn’t what it could be. In these instances, there is a lot of opportunity to get the account running to its full potential. Today, I…

    Rachael Law/ PPC Heroin Paid Search- 9 readers -
  • 5 Psychological Principles You Should Be Using In Your Marketing

    … September 19, 2016 Marketing is an art form in and of itself. A key piece of marketing is the audience. The saying “Know your audience” tends to be a rather ambiguous command that gets thrown around often as a solid step to ample conversions. I propose that knowing what your audience is thinking or even the steps in their thought process…

    PPC Hero- 10 readers -
  • The Ins And Outs Of PPC Account Expansion

    … the crumpled dollar bills out of my porcelain piggy bank, head to the store, and buy more. Maybe my childhood obsession with Legos helped fuel my passion for good, solid, PPC campaign structures. Every time I work in an account, my mind is constantly thinking, “how can I make this bigger/better? Where can I expand?” There are many different methods…

    PPC Heroin Paid Search- 9 readers -
  • [New Whitepaper!] Getting Started with Display Advertising: 6 Things You Should Know

    …) prior to a user showing intent with a search. In the whitepaper, we’ll discuss why you should do Display Advertising and the 6 things you should know as you get started. In this Whitepaper we’ll discuss: The difference in strategies when considering budgetHow to exclude mobile apps quickly and easilyAnalyzing using images ads versus text adsLooking at remarketing performance differently than non-remarketingMay 28, 2015…

    Jamie Newton/ PPC Heroin Display- 6 readers -
  • Understanding Budget’s Role In PPC Account Performance

    … Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first impression…

    PPC Heroin Paid Search- 21 readers -
  • [New Toolkit!] The Essential PPC Toolkit For Education

    … Education is one of the most competitive verticals in online advertising, so it is important to find as many ways as possible to stretch your marketing dollars. PPC campaigns can help to alleviate some of this competition. Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC…

    Jamie Newton/ PPC Heroin Paid Search- 4 readers -
  • Stop Using The Same Headline

    … no monetary interest in it, I just think it is an easy to use tool. However, you can also find out the results of your headline split test by following these steps provided by PPC Hero. It just takes a little more time than an automated tool. Once you get the results, do not stop testing! In fact never stop split testing. One of the reasons that you…

    Adam Lundquist/ PPC Heroin Paid Search- 16 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … performance by QS. This analysis is of cost per converted click by quality score. I pulled year to date numbers in order to include a large enough data set to make the analysis statistically significant. In this example, keywords with a QS score of 1 have a cost per converted click of approximately $267. The cost per converted click for these…

    Jeff Baum/ PPC Heroin Paid Search- 18 readers -
  • [Toolkit] The Ultimate AdWords Bundle For PPC Success

    … From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC or you’ve done it for awhile, Google AdWords was probably the platform you turned to first…

    Jamie Newton/ PPC Hero- 8 readers -
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