Basic Ppc Strategies

  • 4 Tips For Troubleshooting PPC Performance

    … October 12, 2017 “Why is PPC performance so different from August to September?” These are the kinds of questions, that left unchecked, can send me into a bit of PPC whirlwind. My instinct is to jump to the “what”. What we will do to fix the problem. That feels easier than sifting through columns of data, trying to piece together a story…

    PPC Heroin Paid Search- 10 readers -
  • Benefit From PPC And SEO Working Together

    … are great ways to gain visibility and successful strategies can rapidly increase your visibility. Combining well-targeted PPC adverts while ranking highly on those same keywords means that you are providing two access routes for users and creating a sense of authority around your company. So now you have the users, it’s now time to start…

    PPC Heroin Paid Search SEO- 14 readers -
  • Bing Exact Match Close Variant Update and Beyond

    … save you time by not having to build and manage the many variations of your keywords. In the next few months, Bing will be updating exact match close variant technology to also include reordered keywords in the United States, while they continue to evaluate performance in other markets around the world. Exact match keywords will match to queries…

    PPC Hero- 13 readers -
  • A PPC Account Manager’s Checklist

    … down into more of a general scale with a few specific examples. Again, whether you are brand new to PPC or a paid advertising pro at a crossroads, this list should hopefully help organize your thoughts and get those PPC optimization gears turning. SQRs The first on my list is search query reports. SQRs are among the most basic PPC optimizations…

    PPC Heroin Paid Search- 17 readers -
  • How to Deliver PPC Data with Confidence

    … to make sure you understood the material. By thinking of your previous teachers as experts and by borrowing their teaching techniques you will start believing that you are an expert in your area as well. How Does this Relate to PPC? Chances are you are wondering how you can use these 3 tips with your PPC clients. I used the word presentation a lot…

    PPC Heroin Paid Search How To's- 17 readers -
  • Deciding Between CPM & CPC Bidding on Facebook

    … July 27, 2017 In a previous blog post, fellow PPC Hero Kelsey gave everyone 3 Facebook Optimizations You Can Make Today. I wanted to expand upon her suggestion of testing out different bidding strategies and how I made a change from CPM to CPC bidding in one of my Facebook accounts. If you’re managing a Facebook account that gets very few…

    PPC Heroin Facebook- 10 readers -
  • Why IF Function Ads Need To Be In Your Testing Rotation

    … to the static nature of expanded text ads. Perhaps in a push to further automate the PPC landscape, the system is set up to favor dynamic ads? Only further testing would help answer this question. IF Ads vs. Expanded Text Ads This analysis led me to further investigate IF function ad performance in relation to expanded text ad performance. Were…

    PPC Heroin Affiliate Paid Search- 15 readers -
  • How To Utilize PPC Brand Building Strategies

    … could be increasing your brand’s impressions in the future and finding your next hungry client walking down the chip aisle reaching out for your brand of chips. Please reach out to me at @DianeChelius to talk more about your brand impression share strategies! …

    PPC Heroin Paid Search Display How To's- 17 readers -
  • How To Find The Right PPC Audiences

    …-moments and how they interact with your products and clients. Let’s dive into the audience pools. Affinity Audiences Now that we know that we are living online we can conceptualize how other people use the internet. Through Audience Insights, you can find hidden gems about the users that are converting and come up with strategies of how…

    PPC Heroin Social Paid Search How To's- 17 readers -
  • Use These Competitor Tools To Improve Results Through Competitor Insights

    … subscriptions. SEMRush’s advantage is having multiple channel reports and research capabilities that SpyFu doesn’t currently offer. Display, for example, allows you to look at example ads, ad types, publishers and more. When this is used on a specific competitor it can help shape display strategies like where to show similar ads, which ad types to create…

    PPC Heroin Display- 19 readers -
  • Thoughts About PPC Conversion Tracking

    … phone calls as conversions? This may not be an action you feel is important, but it is helpful to know how many website calls resulted from PPC ads. This is the conversion action that I find many people are not thinking about. Sometimes we find that phone calls make up 20-40% of our total conversions. For example, some of my clients are not using…

    PPC Heroin Affiliate Paid Search- 21 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … April 5, 2017 We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game…

    PPC Heroin Paid Search How To's- 17 readers -
  • Capture User Attention On The SERP And Hold It On The Landing Page

    … March 16, 2017 It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here…

    PPC Hero- 19 readers -
  • New PPC Account Analysis For Beginners

    … a crucial part of how your PPC campaigns operate and perform. Some major ones to look at include: Rotation and delivery settings Network settings Device bid adjustments Look for consistency among the campaigns, as well as any settings that could be negatively impacting performance. These settings will probably influence which analysis you perform…

    Rachael Law/ PPC Heroin Affiliate Paid Search- 22 readers -
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