Basic Ppc Strategies

    • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

      December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision.

      PPC Hero- 12 readers -
    • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

      December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate methods for tracking overall pe ...

      Jeff Baum/ PPC Heroin Affiliate Paid Search- 10 readers -
  • How To Think Straight When Your PPC Account Is Going Sideways

    … Thoughts It can definitely be overwhelming and frustrating to try and diagnose a PPC issue, especially with the clock ticking in the background. Before jumping in, make sure that you take a moment to think clearly and rule out things that typically cause account issues. Communicate with others through the process and ask for help when you need it. Within time, an answer will make its way to you. As I like to say, PPC isn’t an exact science. If it were, our jobs wouldn’t be fun! …

    PPC Heroin Affiliate Paid Search How To's- 8 readers -
  • Prioritizing Your PPC To-Do List

    … will be large. Tasks that don’t take much time, and don’t have any large impact are good things to delegate. Placement audits, SQR, and bid changes might fit into this category for your account. This quadrant contains tasks that maybe, shouldn’t even be on your list! For those of you at agencies, these could be client-driven initiatives that maybe…

    Rachael Law/ PPC Heroin Paid Search- 10 readers -
  • A Tale Of 2 Internships

    … November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities…

    Matt Umbro/ PPC Hero- 8 readers -
  • 5 Tips To Stay Organized Through The Holidays And Beyond

    … doesn’t LOVE that feel of crossing something off after it has been completed? If you are looking for online project management tools, here are a few: 2) Have A Calendar? It’s More Than A Meeting Planner Once you have your to-do list written out, use your calendar to help set reminders for when items should be completed or sent to your client…

    PPC Hero- 10 readers -
  • CRO And PPC Go Together Like Fall And Pumpkin

    … In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. We optimize ads in every facet – how they appear, when they appear, to whom they appear, and so on and so forth. What seems to be forgotten is that without a website or a landing page that ad can’t send anyone anywhere. The landing page…

    PPC Hero -
  • My Experience With Landing Page Best Practices And The Failures That Ensued

    … it audibly) always test everything. But if you are not of this mind or if you honestly believe that everything you change on a landing page does not need to be tested first then please, please read on. Today, I’m going to show you why implementing best practices into your landing page instead of testing them first could be a great way to figuratively…

    PPC Hero- 15 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … October 18, 2016 The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 9 readers -
  • The Top Ten Tips For Effective Dayparting

    … on this opportunity, the time is now to make sure you’ve incorporated these top ten tips into your ad scheduling strategy. Tip #1: Segment By Campaign Or Product Category Conversion cycles vary greatly by audience, and audience varies greatly by the product or service offered. Couple this with differing targeting tactics between campaigns…

    PPC Heroin Paid Search- 7 readers -
    Earlier about the same topic:
  • Why Your PPC Account Isn’t Living Up To Its Potential

    … setting some automated rules to run every once in a while. And don’t forget to set time aside to really assess performance and strategy every so often. 2. Your Structure Isn’t Optimal Account structure is so so important guys. Really. Don’t ignore it. If you have new campaigns/accounts that you are going to launch, but haven’t yet, take the time…

    Rachael Law/ PPC Heroin Paid Search- 12 readers -
  • 5 Psychological Principles You Should Be Using In Your Marketing

    … and turning around and embracing defeat. Folks who maintain rigorous exercise regimens tend to have high self-efficacy and rise to the challenge of pushing their body close to its physical limits repeatedly. Implementation: Keep it simple! What is “it” you ask? Everything. Literally everything. Take your ad copy, your landing page copy, even your…

    PPC Hero- 13 readers -
  • The Ins And Outs Of PPC Account Expansion

    … the crumpled dollar bills out of my porcelain piggy bank, head to the store, and buy more. Maybe my childhood obsession with Legos helped fuel my passion for good, solid, PPC campaign structures. Every time I work in an account, my mind is constantly thinking, “how can I make this bigger/better? Where can I expand?” There are many different methods…

    PPC Heroin Paid Search- 10 readers -
  • [New Whitepaper!] Getting Started with Display Advertising: 6 Things You Should Know

    …) prior to a user showing intent with a search. In the whitepaper, we’ll discuss why you should do Display Advertising and the 6 things you should know as you get started. In this Whitepaper we’ll discuss: The difference in strategies when considering budgetHow to exclude mobile apps quickly and easilyAnalyzing using images ads versus text adsLooking at remarketing performance differently than non-remarketingMay 28, 2015…

    Jamie Newton/ PPC Heroin Display- 7 readers -
  • Understanding Budget’s Role In PPC Account Performance

    … Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first impression…

    PPC Heroin Paid Search- 22 readers -
  • [New Toolkit!] The Essential PPC Toolkit For Education

    …, and a webinar recording. The materials included will give you a better understanding of PPC for Higher Education businesses, as well as information on new regulations to be aware of, bid strategies and enrollment mapping. The toolkit contains: Take control of your Search Marketing for Education. Download Now!…

    Jamie Newton/ PPC Heroin Paid Search- 4 readers -
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