Basic Ppc Strategies

    • What Not To Do When Implementing New PPC Features

      March 13, 2017 Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called out the issue in a Facebook commen ...

      PPC Heroin Paid Search- 13 readers -
    • Capture User Attention On The SERP And Hold It On The Landing Page

      March 16, 2017 It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here is attention.

      PPC Hero- 13 readers -
  • New PPC Account Analysis For Beginners

    March 14, 2017 Looking at an account that is unfamiliar to you can be daunting. There are many things to look at and so many reports to pull. How do you know what’s most important? This post will go through some of the common reports/analysis to pull when inheriting an account. Account Health Checkup / Learn The Lay Of The Land KPIs Key performance indicators (KPIs) are wh ...

    Rachael Law/ PPC Hero- 12 readers -
  • Expanding Your PPC Coverage Beyond Google And Bing

    … and optimization resources. Beyond Google, however, Bing is typically the next step for PPC network expansion. And while Bing is often the target of many punchlines, the platform is definitely no slouch. Bing sports a respectable 31% market share making it a necessity within every PPC strategy. Furthermore, Bing offers a healthy supply of unique opportunities…

    PPC Heroin Social Paid Search Google- 18 readers -
  • The Simple Beauty Of A PPC Bid Template

    … the other platforms I had at my disposal for this account. Back to square one. Here is the truth: sometimes the best answer is not only the simplest but also staring you in the face like, “I’m right here, numskull!” Enter the Excel Template. No, this is not something you have to download. This is not an Add-On. This is simply creating…

    PPC Heroin Paid Search- 27 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 19 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 14 readers -
  • How To Think Straight When Your PPC Account Is Going Sideways

    … Thoughts It can definitely be overwhelming and frustrating to try and diagnose a PPC issue, especially with the clock ticking in the background. Before jumping in, make sure that you take a moment to think clearly and rule out things that typically cause account issues. Communicate with others through the process and ask for help when you need it. Within time, an answer will make its way to you. As I like to say, PPC isn’t an exact science. If it were, our jobs wouldn’t be fun! …

    PPC Heroin Affiliate Paid Search How To's- 9 readers -
  • Prioritizing Your PPC To-Do List

    … December 1, 2016 There are about a million things you could be doing in your PPC accounts right now. How do you sift through it all and decide what needs to be done, what should be done, and what can wait? Here we’ll go through some tips on how to prioritize your PPC to-do list and spend your time wisely. Gauging Account Impact vs. Time…

    Rachael Law/ PPC Heroin Paid Search- 12 readers -
  • A Tale Of 2 Internships

    … November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities…

    Matt Umbro/ PPC Hero- 8 readers -
  • 5 Tips To Stay Organized Through The Holidays And Beyond

    … November 23, 2016 The holidays are here and client spending and consumer shopping are in full swing. It would be an understatement to say this year feels a little busier than last. Often these busy times show us, as account managers, where we might need to be more effective and stay a little more organized. Here are 5 tips you can use help you…

    PPC Hero- 10 readers -
  • CRO And PPC Go Together Like Fall And Pumpkin

    … In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. We optimize ads in every facet – how they appear, when they appear, to whom they appear, and so on and so forth. What seems to be forgotten is that without a website or a landing page that ad can’t send anyone anywhere. The landing page…

    PPC Hero -
  • My Experience With Landing Page Best Practices And The Failures That Ensued

    … October 24, 2016 Hopefully, you’re well aware that taking best practices with a grain of salt is a best practice in and of itself. Best practices are great guidelines, right? But that’s it. They’re guidelines. Best practices are not absolute. They don’t always work in every situation. And this is why we (join me in this one, let’s say…

    PPC Hero- 18 readers -
  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … hands. Or is it? This is where our bad luck takes a turn: There are a few solutions to this issue. Ad customizers: We’ve discussed how one might utilize ad customizers to add product details or geographic specificity in text ads. But the secret hack of ad customizers is being able to create an ad specific to a user’s device. By doing…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 11 readers -
  • The Top Ten Tips For Effective Dayparting

    … while creating a highly modified schedule. For most accounts, adjusting for each individual hour is unnecessary. Often times optimizing based on general periods of the day will provide more bang for your buck. The main justification for this tip is the AdWords restriction that limits dayparting to six time periods. Most advertisers will find…

    PPC Heroin Paid Search- 8 readers -
  • Why Your PPC Account Isn’t Living Up To Its Potential

    … September 20, 2016 When a PPC account isn’t hitting goals, there can be any number of reasons why. The hard part is figuring out what’s going wrong. Other times, while performance isn’t necessarily bad, it isn’t what it could be. In these instances, there is a lot of opportunity to get the account running to its full potential. Today, I…

    Rachael Law/ PPC Heroin Paid Search- 15 readers -
  • 5 Psychological Principles You Should Be Using In Your Marketing

    … September 19, 2016 Marketing is an art form in and of itself. A key piece of marketing is the audience. The saying “Know your audience” tends to be a rather ambiguous command that gets thrown around often as a solid step to ample conversions. I propose that knowing what your audience is thinking or even the steps in their thought process…

    PPC Hero- 16 readers -
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