Basic Ppc Strategies

    • From Last Click To Position-Based: An Attribution Test

      An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the right model for your account is important. In this blog, we’ll cover a quick overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, ...

      PPC Hero- 4 readers -
    • 6 Bottom Line Boosting Tips for Paid Search

      “It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across all industries and account types.

      PPC Heroin Affiliate Paid Search- 10 readers -
    • Why Digital Marketing: Traditions Aren’t Always the Best

      Down the straight and narrow. Right? Right. Not right. Think outside the box. Too outside the box? Yes. No. I don’t know. Tasks vs. Strategy The business world is all about balancing task-driving and strategy-driving. Marketing is no exception. Tasks and strategies go hand in hand, but it’s important to have every task point toward an overarching strategy or a strategic goal.

      PPC Hero- 11 readers -
  • How to Jump Start Your Account for Next Year

    As we are closing down the year, this is a great time to go through and audit your account to prepare for the next year. In the last few months, everyone is trying to achieve year-end goals, take advantage of seasonal traffic, and to plan out their paid search strategy for January. While pushing towards the end of the year finish line, sometimes the everyday maintenance takes a ...

    PPC Hero- 14 readers -
  • Your Guide to Getting Organized for PPC Success

    … in the new-to-me landscape of PPC management. As I made my list, I took a holistic approach that I’d like to share with you. My strategies fell into four categories – organization of my space, my time, my resources, and my workload. Organizing Your Space 1. Ensure you always have the tools you need. Keep an organized space dedicated to an abundance…

    PPC Heroin Paid Search- 10 readers -
  • 6 Pro Tips for Managing PPC Client Relationships

    … Whether living the agency life or working in house, managing the relationship with your client or boss is a critical, but often ignored, skill set that is necessary for success. The fast paced PPC industry forces us to constantly train up on the latest and greatest technology, but stepping back and honing the fundamentals of client relationship…

    PPC Hero- 11 readers -
  • 4 Tips For Troubleshooting PPC Performance

    … October 12, 2017 “Why is PPC performance so different from August to September?” These are the kinds of questions, that left unchecked, can send me into a bit of PPC whirlwind. My instinct is to jump to the “what”. What we will do to fix the problem. That feels easier than sifting through columns of data, trying to piece together a story…

    PPC Heroin Paid Search- 10 readers -
  • Benefit From PPC And SEO Working Together

    …. Where To Start We believe in a holistic approach to digital marketing, paying particular attention to the combination of Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). SEO is the process to increase a search engine’s ranking of your site, with the use of targeted keywords and high-quality content. The core components…

    PPC Heroin Paid Search SEO- 14 readers -
  • Bing Exact Match Close Variant Update and Beyond

    … save you time by not having to build and manage the many variations of your keywords. In the next few months, Bing will be updating exact match close variant technology to also include reordered keywords in the United States, while they continue to evaluate performance in other markets around the world. Exact match keywords will match to queries…

    PPC Hero- 13 readers -
  • A PPC Account Manager’s Checklist

    … down into more of a general scale with a few specific examples. Again, whether you are brand new to PPC or a paid advertising pro at a crossroads, this list should hopefully help organize your thoughts and get those PPC optimization gears turning. SQRs The first on my list is search query reports. SQRs are among the most basic PPC optimizations…

    PPC Heroin Paid Search- 17 readers -
  • How to Deliver PPC Data with Confidence

    … to make sure you understood the material. By thinking of your previous teachers as experts and by borrowing their teaching techniques you will start believing that you are an expert in your area as well. How Does this Relate to PPC? Chances are you are wondering how you can use these 3 tips with your PPC clients. I used the word presentation a lot…

    PPC Heroin Paid Search How To's- 17 readers -
  • Deciding Between CPM & CPC Bidding on Facebook

    … weeks following the change, we’ve seen a massive increase in clicks and conversions went up 400% with that extra traffic. With budgets staying pretty similar, we’ve managed to reduce our CPA by just by funneling more people to the site and giving them the chance to convert. This may be a great option if you’re limited by spend on Facebook or you’re…

    PPC Heroin Facebook- 10 readers -
  • Why IF Function Ads Need To Be In Your Testing Rotation

    … to the static nature of expanded text ads. Perhaps in a push to further automate the PPC landscape, the system is set up to favor dynamic ads? Only further testing would help answer this question. IF Ads vs. Expanded Text Ads This analysis led me to further investigate IF function ad performance in relation to expanded text ad performance. Were…

    PPC Heroin Affiliate Paid Search- 15 readers -
  • How To Utilize PPC Brand Building Strategies

    … could be increasing your brand’s impressions in the future and finding your next hungry client walking down the chip aisle reaching out for your brand of chips. Please reach out to me at @DianeChelius to talk more about your brand impression share strategies! …

    PPC Heroin Paid Search Display How To's- 17 readers -
  • How To Find The Right PPC Audiences

    …-moments and how they interact with your products and clients. Let’s dive into the audience pools. Affinity Audiences Now that we know that we are living online we can conceptualize how other people use the internet. Through Audience Insights, you can find hidden gems about the users that are converting and come up with strategies of how…

    PPC Heroin Social Paid Search How To's- 17 readers -
  • Use These Competitor Tools To Improve Results Through Competitor Insights

    … and their competitive rankings according to the data SpyFu currently has. 4) SEMRush SEMRush also focusing on keywords and search also has branched out further to Display, video, and shopping analysis and research to help make strides in all campaign types. Both video and Display advertising sections are beta, but video is only available to paid…

    PPC Heroin Display- 19 readers -
  • Thoughts About PPC Conversion Tracking

    … phone calls as conversions? This may not be an action you feel is important, but it is helpful to know how many website calls resulted from PPC ads. This is the conversion action that I find many people are not thinking about. Sometimes we find that phone calls make up 20-40% of our total conversions. For example, some of my clients are not using…

    PPC Heroin Affiliate Paid Search- 21 readers -
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