Basic Ppc Strategies

  • Thoughts About PPC Conversion Tracking

    … phone calls as conversions? This may not be an action you feel is important, but it is helpful to know how many website calls resulted from PPC ads. This is the conversion action that I find many people are not thinking about. Sometimes we find that phone calls make up 20-40% of our total conversions. For example, some of my clients are not using…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … April 5, 2017 We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game…

    PPC Heroin Paid Search How To's- 17 readers -
  • Capture User Attention On The SERP And Hold It On The Landing Page

    … March 16, 2017 It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here…

    PPC Hero- 13 readers -
  • New PPC Account Analysis For Beginners

    March 14, 2017 Looking at an account that is unfamiliar to you can be daunting. There are many things to look at and so many reports to pull. How do you know what’s most important? This post will go through some of the common reports/analysis to pull when inheriting an account. Account Health Checkup / Learn The Lay Of The Land KPIs Key performance indicators (KPIs) are wh ...

    Rachael Law/ PPC Hero- 13 readers -
  • What Not To Do When Implementing New PPC Features

    … March 13, 2017 Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called…

    PPC Heroin Paid Search- 15 readers -
  • Is Your Website Your Own Worst Enemy?

    … March 10, 2017 One of my favorite things is obscure foreign colloquialisms that accurately describe commonplace emotions or actions, that defy English definition. Currently, the Danish word Hygge is all the cozy rage and describes the feeling of warm contentment derived from enjoying the simple pleasures in life. Schadenfreude, the act…

    PPC Heroin Social Paid Search- 15 readers -
  • Expanding Your PPC Coverage Beyond Google And Bing

    … and optimization resources. Beyond Google, however, Bing is typically the next step for PPC network expansion. And while Bing is often the target of many punchlines, the platform is definitely no slouch. Bing sports a respectable 31% market share making it a necessity within every PPC strategy. Furthermore, Bing offers a healthy supply of unique opportunities…

    PPC Heroin Social Paid Search Google- 20 readers -
  • The Simple Beauty Of A PPC Bid Template

    … the other platforms I had at my disposal for this account. Back to square one. Here is the truth: sometimes the best answer is not only the simplest but also staring you in the face like, “I’m right here, numskull!” Enter the Excel Template. No, this is not something you have to download. This is not an Add-On. This is simply creating…

    PPC Heroin Paid Search- 30 readers -
  • While We Conclude 2016, Let’s Talk About Concluding CRO Tests

    … December 27, 2016 While we approach closing out yet another year, and while the question “When can this test conclude?” still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I’ll warm you up…

    PPC Hero- 24 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 18 readers -
  • How To Think Straight When Your PPC Account Is Going Sideways

    … Thoughts It can definitely be overwhelming and frustrating to try and diagnose a PPC issue, especially with the clock ticking in the background. Before jumping in, make sure that you take a moment to think clearly and rule out things that typically cause account issues. Communicate with others through the process and ask for help when you need it. Within time, an answer will make its way to you. As I like to say, PPC isn’t an exact science. If it were, our jobs wouldn’t be fun! …

    PPC Heroin Affiliate Paid Search How To's- 10 readers -
  • Prioritizing Your PPC To-Do List

    … December 1, 2016 There are about a million things you could be doing in your PPC accounts right now. How do you sift through it all and decide what needs to be done, what should be done, and what can wait? Here we’ll go through some tips on how to prioritize your PPC to-do list and spend your time wisely. Gauging Account Impact vs. Time…

    Rachael Law/ PPC Heroin Paid Search- 15 readers -
  • A Tale Of 2 Internships

    … November 29, 2016 Editor’s Note: Today’s post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities…

    Matt Umbro/ PPC Hero- 8 readers -
  • 5 Tips To Stay Organized Through The Holidays And Beyond

    … November 23, 2016 The holidays are here and client spending and consumer shopping are in full swing. It would be an understatement to say this year feels a little busier than last. Often these busy times show us, as account managers, where we might need to be more effective and stay a little more organized. Here are 5 tips you can use help you…

    PPC Hero- 10 readers -
  • CRO And PPC Go Together Like Fall And Pumpkin

    … In the PPC world, there are so many cogs and wheels working together to push the marketing machine forward. We optimize ads in every facet – how they appear, when they appear, to whom they appear, and so on and so forth. What seems to be forgotten is that without a website or a landing page that ad can’t send anyone anywhere. The landing page…

    PPC Hero- 2 readers -
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