Basic Ppc Strategies

    • Benefit From PPC And SEO Working Together

      September 14, 2017 The online market is dynamic. A digital marketing strategy that works one month, may falter the next, leaving you scratching your head. This makes it tricky for small companies and startups to develop strategies that meet the client’s expectations. Here at WooRank, we’re looking to help agencies create successful strategies.

      PPC Heroin Paid Search SEO- 14 readers -
    • Bing Exact Match Close Variant Update and Beyond

      August 31, 2017 In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save you time by not having to buil ...

      PPC Hero- 13 readers -
  • A PPC Account Manager’s Checklist

    … August 11, 2017 Whether you’re the most novice paid advertiser or a seasoned vet, the question “what do I do now” has likely come up numerous times. Maybe you feel that you’ve done all you can do and are stuck. Maybe you’ve been so busy driving strategy that daily/weekly account maintenance has fallen by the wayside. Maybe you’re working…

    PPC Heroin Paid Search- 17 readers -
  • How to Deliver PPC Data with Confidence

    … could help him in the courtroom. The jury is still out if he is going to incorporate any of the freebies I shared with him, but I am going to share my top 3 takeaways with you from Ron Lewis at @FirstGenTwins about how to go into a client call, a strategy pitch, or presenting at a conference with a bit more confidence. Circle of Influence vs Circle…

    PPC Heroin Paid Search How To's- 17 readers -
  • Deciding Between CPM & CPC Bidding on Facebook

    … weeks following the change, we’ve seen a massive increase in clicks and conversions went up 400% with that extra traffic. With budgets staying pretty similar, we’ve managed to reduce our CPA by just by funneling more people to the site and giving them the chance to convert. This may be a great option if you’re limited by spend on Facebook or you’re…

    PPC Heroin Facebook- 9 readers -
  • Why IF Function Ads Need To Be In Your Testing Rotation

    … to the static nature of expanded text ads. Perhaps in a push to further automate the PPC landscape, the system is set up to favor dynamic ads? Only further testing would help answer this question. IF Ads vs. Expanded Text Ads This analysis led me to further investigate IF function ad performance in relation to expanded text ad performance. Were…

    PPC Heroin Affiliate Paid Search- 15 readers -
  • How To Utilize PPC Brand Building Strategies

    …. This is the perfect time for this nursing search to hit me up on the display network. Audience Targeting I have written about audiences in more depth in the past, but the example listed above is a classic remarketing list which is how to target a very specific audience in the right time and right place to get your brand in the user’s face. When…

    PPC Heroin Paid Search Display How To's- 17 readers -
  • How To Find The Right PPC Audiences

    … to alter the ad copy, with it building off emotion instead of just straight facts. We are selling to the person who goes the extra mile to get things done correctly, making the user see that using your product is the smarter choice. Currently, this type of audience is available on the Google Display Network and YouTube. If you really love…

    PPC Heroin Social Paid Search How To's- 17 readers -
  • Use These Competitor Tools To Improve Results Through Competitor Insights

    … subscriptions. SEMRush’s advantage is having multiple channel reports and research capabilities that SpyFu doesn’t currently offer. Display, for example, allows you to look at example ads, ad types, publishers and more. When this is used on a specific competitor it can help shape display strategies like where to show similar ads, which ad types to create…

    PPC Heroin Display- 17 readers -
  • Thoughts About PPC Conversion Tracking

    … phone calls as conversions? This may not be an action you feel is important, but it is helpful to know how many website calls resulted from PPC ads. This is the conversion action that I find many people are not thinking about. Sometimes we find that phone calls make up 20-40% of our total conversions. For example, some of my clients are not using…

    PPC Heroin Affiliate Paid Search- 21 readers -
  • How You Can Generate More Conversions For Lead Generation Accounts

    … April 5, 2017 We always try to provide our clients with great initiatives and projects to help with expansion in paid search and adapt to newer Google updates and betas. Last week, Hanapin created an infographic that you should print and post in your office area right away for a quick reference on how to stay on top of your lead generation game…

    PPC Heroin Paid Search How To's- 17 readers -
  • Capture User Attention On The SERP And Hold It On The Landing Page

    … March 16, 2017 It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here…

    PPC Hero- 18 readers -
  • New PPC Account Analysis For Beginners

    March 14, 2017 Looking at an account that is unfamiliar to you can be daunting. There are many things to look at and so many reports to pull. How do you know what’s most important? This post will go through some of the common reports/analysis to pull when inheriting an account. Account Health Checkup / Learn The Lay Of The Land KPIs Key performance indicators (KPIs) are wh ...

    Rachael Law/ PPC Hero- 22 readers -
  • What Not To Do When Implementing New PPC Features

    … March 13, 2017 Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called…

    PPC Heroin Paid Search- 19 readers -
  • Is Your Website Your Own Worst Enemy?

    … of taking pleasure from another person’s misfortune, is another example, which makes me think: there has to be a word for when your website causes you to lose customers. That beautiful and expensive site you invested in a few years ago is conspiring against your SEO and PPC efforts and in this post, we will delve into how you can undo some…

    PPC Heroin Social Paid Search- 16 readers -
  • Expanding Your PPC Coverage Beyond Google And Bing

    … and optimization resources. Beyond Google, however, Bing is typically the next step for PPC network expansion. And while Bing is often the target of many punchlines, the platform is definitely no slouch. Bing sports a respectable 31% market share making it a necessity within every PPC strategy. Furthermore, Bing offers a healthy supply of unique opportunities…

    PPC Heroin Social Paid Search Google- 22 readers -
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