Basic Ppc Strategy

    • A PPC Account Manager’s Checklist

      August 11, 2017 Whether you’re the most novice paid advertiser or a seasoned vet, the question “what do I do now” has likely come up numerous times. Maybe you feel that you’ve done all you can do and are stuck. Maybe you’ve been so busy driving strategy that daily/weekly account maintenance has fallen by the wayside.

      PPC Heroin Paid Search- 15 readers -
  • 5 Lessons Learned From Running International PPC Accounts

    … difficult. I’ve found this to be particularly true in two specific tasks: Search Query Reports: Despite most account managers including an empirical approach to their search query analysis, there is no denying the value of a psychological element when digging through queries. Connecting with the inherent intent behind each search is a much slower…

    PPC Heroin Paid Search- 18 readers -
  • What Not To Do When Implementing New PPC Features

    … March 13, 2017 Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called…

    PPC Heroin Paid Search- 19 readers -
  • Happy 10 Year Anniversary PPC Hero

    … March 12, 2017 It’s hard to believe, but today is our 10th anniversary! 10 years ago today, John Lee wrote our first ever post, introducing everyone to “PPC Hero, the one-stop blog for all things pay-per-click!” In this post, we laid out our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click…

    Matt Umbro/ PPC Heroin Paid Search- 17 readers -
  • Understanding Budget’s Role In PPC Account Performance

    … with the big bosses or clients and could be tough to shake. You’ll want to research all aspects of the account launch prior to going live to ensure all of your bases are covered. How you structure the campaigns and where you drive traffic plays a huge role in the performance of the account, but what about a strategy for budgeting? How can budget…

    PPC Heroin Paid Search- 32 readers -
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