Basic Ppc Strategy

    • Roadmap for a Solid B2B Facebook Advertising Strategy

      Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether facebook ads would be a beneficial use of their ad spend dollars. I’m here with good news! I have seen success with B2B clients in facebook firsthand, and it boils down to ensuring that a solid st ...

      PPC Heroin Affiliate Social Paid Search- 13 readers -
  • Benefit From PPC And SEO Working Together

    … are great ways to gain visibility and successful strategies can rapidly increase your visibility. Combining well-targeted PPC adverts while ranking highly on those same keywords means that you are providing two access routes for users and creating a sense of authority around your company. So now you have the users, it’s now time to start…

    PPC Heroin Paid Search SEO- 14 readers -
  • A PPC Account Manager’s Checklist

    … down into more of a general scale with a few specific examples. Again, whether you are brand new to PPC or a paid advertising pro at a crossroads, this list should hopefully help organize your thoughts and get those PPC optimization gears turning. SQRs The first on my list is search query reports. SQRs are among the most basic PPC optimizations…

    PPC Heroin Paid Search- 17 readers -
  • 5 Lessons Learned From Running International PPC Accounts

    … May 15, 2017 I currently manage ads in 6 continents across 32 countries with ad copy spanning 5 different languages. I speak one language. Well, to be fair, I speak more than just one language. Years of Spanish class has led to the proficiency of a “soon-to-graduate higher schooler with senioritis.” Furthermore, my PPC international…

    PPC Heroin Paid Search- 18 readers -
  • What Not To Do When Implementing New PPC Features

    … March 13, 2017 Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called…

    PPC Heroin Paid Search- 19 readers -
  • Happy 10 Year Anniversary PPC Hero

    … March 12, 2017 It’s hard to believe, but today is our 10th anniversary! 10 years ago today, John Lee wrote our first ever post, introducing everyone to “PPC Hero, the one-stop blog for all things pay-per-click!” In this post, we laid out our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click…

    Matt Umbro/ PPC Heroin Paid Search- 17 readers -