Basic Ppc Strategy

  • 5 Lessons Learned From Running International PPC Accounts

    … difficult. I’ve found this to be particularly true in two specific tasks: Search Query Reports: Despite most account managers including an empirical approach to their search query analysis, there is no denying the value of a psychological element when digging through queries. Connecting with the inherent intent behind each search is a much slower…

    PPC Heroin Paid Search- 16 readers -
  • What Not To Do When Implementing New PPC Features

    … March 13, 2017 Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called…

    PPC Heroin Paid Search- 17 readers -
  • Happy 10 Year Anniversary PPC Hero

    … March 12, 2017 It’s hard to believe, but today is our 10th anniversary! 10 years ago today, John Lee wrote our first ever post, introducing everyone to “PPC Hero, the one-stop blog for all things pay-per-click!” In this post, we laid out our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click…

    Matt Umbro/ PPC Heroin Paid Search- 13 readers -
  • Understanding Budget’s Role In PPC Account Performance

    … Starting off on the right foot with a new PPC account is crucial to the health and performance of efforts moving forward. If the account is set up inappropriately or misaligned with the goals of the business, it can have lingering effects and set you back quite a bit. Also, poor performance from the start will have a bad first impression…

    PPC Heroin Paid Search- 31 readers -
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