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… settings and use a single tracking ID. This is frequently called roll-up reporting. Views – For each property you have the choice to create different views of your data. If you want a unique assessment of the data, use the configuration settings in your account to outline each view. Usually you make several views for each property to keep…
With the appearance of concepts like attribution modeling and holistic strategies across channels, data integration has become a major daily challenge. Viewing the different marketing channels as silos is not an option anymore for marketers who wish to obtain the valuable insights needed to maximize performance.