Bauer Media

Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer.Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.
Posts about Bauer Media
  • Publishers warily test the water with chat apps

    … with WeChat and Line operators to better understand their users and our audience, and how we can translate this into metrics that support our traffic and subscription goals.” WSJ and HuffPo aren’t the only ones experimenting either. The Debrief, a digital lifestyle magazine owned by Bauer Media, is publicizing its weekly giveaways to users on Snapchat…

    Chris Smith/ Digidayin Social- 20 readers -
  • Bauer Media’s digital strategy: slow and steady

    …, People and US Weekly, which comScore says get 41 million, 26 million and 23 million unique visitors a month in the U.S., respectively. Media buyers, however, aren’t convinced that Bauer Media should throw in the towel. Vogue, for example, didn’t launch its website until 2009, long after competitors like Elle and InStyle. “I’m a big believer…

    Ricardo Bilton/ Digiday- 8 readers -
  • Bauer Media looks to get its digital mojo

    … and Matalan to introduce shoppable content to its lifestyle sites. Its U.S. team has also launched a new division, Bauer Xcel Media, to expand its portfolio of digital products. Shoppable content on motherandbaby.co.uk But can digital experiments from its vast range of brands add up to one, scaled-up solution for advertisers? The risk for magazine…

    Chris Smith/ Digidayin Google- 6 readers -
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