Bauer Media

Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer.Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.
Posts about Bauer Media
  • Publishers warily test the water with chat apps

    … with WeChat and Line operators to better understand their users and our audience, and how we can translate this into metrics that support our traffic and subscription goals.” WSJ and HuffPo aren’t the only ones experimenting either. The Debrief, a digital lifestyle magazine owned by Bauer Media, is publicizing its weekly giveaways to users on Snapchat…

    Chris Smith/ Digidayin Social- 20 readers -
  • Bauer Media’s digital strategy: slow and steady

    … Bauer Media may be a giant in the magazine world, but as of two years ago it barely had a digital footprint. It’s slowly but surely turning that around. Unlike many print publishers busy building a digital DNA into their core print operations, Bauer is taking a different approach. Last month, it launched Bauer Xcel Media, a division focused…

    Ricardo Bilton/ Digiday- 6 readers -
  • Bauer Media looks to get its digital mojo

    … different,” said Dunmall. A recent campaign to promote Coldplay’s last album — which involved a live concert at the Royal Albert Hall being broadcast across Absolute Radio with content developed by Q magazine and Kerrang! — is an tangible example of the both commercial and editorial teams working better together. “In this changing environment, we…

    Chris Smith/ Digidayin Google- 5 readers -
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