Bauer Media

Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 16 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer.Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.
Posts about Bauer Media
  • Publishers warily test the water with chat apps

    … with WeChat and Line operators to better understand their users and our audience, and how we can translate this into metrics that support our traffic and subscription goals.” WSJ and HuffPo aren’t the only ones experimenting either. The Debrief, a digital lifestyle magazine owned by Bauer Media, is publicizing its weekly giveaways to users on Snapchat…

    Chris Smith/ Digidayin Social- 20 readers -
  • Bauer Media’s digital strategy: slow and steady

    … practices, including continuously scrolling article feeds (like those at Quartz and Time.com), and Vox Media-like full-bleed images, which it says offers advertising experiences akin to what brands can get in magazines. The new InTouchWeekly.com, which gets 80 percent of its visitors through mobile (and 50 percent via social) is also designed with mobile…

    Ricardo Bilton/ Digiday- 5 readers -
  • Bauer Media looks to get its digital mojo

    … Bauer Media, like all magazine publishers in the throes of digital transition, is sprucing up its content by using the latest digital tools. For London Fashion Week, which winds down today, Bauer lifestyle brands Grazia and The Debrief are leaning on everything from backstage footage filmed via Google Glass to content from designer Henry Holland…

    Chris Smith/ Digidayin Google- 3 readers -
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