Bazaarvoice

  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … to meet expectations. One of the major missteps made by marketers is keeping their focus on their existing practices despite shifting consumer behavior. For example, 83 percent of marketers surveyed by Bazaarvoice admitted only looking at customer data as it relates to their own brand properties. 68 percent of marketers use surveys as the primary…

    AllFacebook- 17 readers -
  • 6 Tools SMBs Can Use to Identify Dissatisfied Customers

    … it is to continue acquiring new ones. Using hyperlocal technology, vendors are helping small and mid-size merchants zero in on unhappy guests and giving them a way to make all of their customers feel heard. Here are six examples of platforms that merchants can try. 1. ListenPort: Resolve customer issues via SMS ListenPort is a business intelligence tool…

    Stephanie Miles/ Street Fight- 11 readers -
  • Back-to-School Shopping Is Already Happening (Infographic)

    … While it may seem that graduation just passed and summer vacation just started, back-to-school season is already looming. An infographic from BazaarVoice indicates that the early birds have already started their shopping. Back-to-school shopping spending surpassed $60 billion last year, and shoppers focused primarily on consumer electronics…

    AllTwitter- 27 readers -
  • How Consumer-Generated Content Drives Brand Value (Report)

    … Consumer-generated content is everywhere. Consumers post everything from comprehensive reviews to pictures of the products they’ve bought or plan to buy. This activity is a major driver of sales and product engagement in the e-commerce space. A report from BazaarVoice examines the impact of this sort of content. Simply interacting with CGC…

    AllFacebookin Content How To's- 9 readers -
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