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Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and how you can benefit one another. Both disciplines focus on earned and owned media and both require the building of relationships, unders ...
…://www.health.com/. Another example involves instances where you want to get a feel for what is hot on a more global scale. Again, just focused on one topic. Using the BBC news website as an example, the PR team won’t want to receive alerts for every time http://www.bbc.com/ publishes an article. They only want to see health and healthcare-related…