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  • Millennials Outnumber Boomers: The Meaning For Marketers

    … at the heart of how you talk to your prospects and your customers. Millennials have buying power Unlike their boomer parents, many millennials entered the workforce during difficult economic times. This colors their spending and outlook. US millennials account for an estimated $1.3 trillion in direct annual spending according to BCG. US millennials had…

    Heidi Cohen/ Heidi Cohen- 36 readers -