Be A Marketer

  • Why You Need to Give Value to Get Value from Your Marketing

    … Whether you’re sending emails to let people know about your latest specials, posting on social media about upcoming events, or just interacting with a client face-to-face at your store or office — you are marketing your business. And while it might be a surprise, you already know what it takes to be a successful marketer; you just need to put…

    Dave Charest/ Constant Contact- 10 readers -
  • Why Consistency is the Key to Your Marketing Success

    … in the process. That’s where marketing comes in. You know customers have expectations for your business, and you work hard to fulfill those expectations on a daily basis. And just like consistency allows you to stand out from your competitors, it will also be critical when it comes to planning your marketing efforts. In the fourth video of our…

    Dave Charest/ Constant Contactin EMail- 9 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … You already have success metrics you use to keep your business up and running. You use these metrics to track your performance and make smarter decisions about the products you sell and the services you offer. Marketing works the same way. Your marketing metrics tell you how your different activities are performing, and provide insight…

    Dave Charest/ Constant Contactin EMail- 12 readers -
  • The Importance of a Great Customer Experience

    … an experience that’s worth promoting. Are you providing a great customer experience? In the first video in our Be a Marketer video series, we look at how Peter Lovis, owner of The Cheese Shop in Concord, Massachusetts uses a great customer experience to drive customer loyalty and word of mouth. Watch the video below: (Having trouble viewing the video…

    Ryan Pinkham/ Constant Contact- 14 readers -
  • Periscope Recap: What Does it Mean to Be a Marketer?

    … What does it mean to be a marketer? That’s the question we wanted to discuss in this week’s live conversation on Periscope. It’s an important question — especially for small business owners who depend on marketing to feed their business, reach new audiences, and turn new customers into repeat buyers. In this week’s session, we discuss: How…

    Ryan Pinkham/ Constant Contactin Social EMail- 8 readers -
  • 5 Things Small Business Owners Already Know About Being a Marketer

    … Of the many hats small business owners wear on a daily basis, “marketer” probably isn’t the one you look forward to wearing the most. In fact, marketer may be the hat you keep tucked away in the back of your closet — only breaking it out when you absolutely need to wear it. But even if marketing isn’t your favorite part of the job, you know…

    Ryan Pinkham/ Constant Contactin EMail- 7 readers -