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… Advocacy Webcast Recording with Everyone Social (webcast) Digital Body Language: 105 Factors Impacting Your Business and Personal Brand (white paper) Social Media Audience Analysis Worksheet Brand Humanization in a Nutshell (episode 5) Social Media Authenticity vs Transparency (episode 16) Social Trust Factor: Igniting Trust and Credibility…
… the ads, what is left for the agency to do? The message: follow the fear. Be funny. Be Human. Find that big idea for your clients. Storytelling is the answer. A few weeks ago, I wrote an opinion piece on these very themes in AdAge called How Brands Can Remain Human When Native And Ad Tech Collide. And so the timing seemed right to share it here now…
Can a brand really be human? In this episode of the Social Zoom Factor podcast I answer this question. Becoming a human brand is different for each organization. There is no perfect cookie cutter solution. However, there are definitely some best practices that can be leveraged to help brands inspire and connect with their audiences in a real, meaningful and human way.
… Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about? Or is it more? Is it something that brands should take the time to understand? The short answer is no, it’s not just a fancy word used by lazy marketers. In this 5 minute Social Zoom Factor “Take 5″ episode I put brand…