Beacon

  • Getting Personal in a Crowded World

    … with their prospects and which don’t, ultimately enabling them to eliminate the non-relevant offers, hone outreach and become a reliable source of information and products for each individual consumer. Shoppers are busy, and if they know one brand will be delivering exactly what they want based on previous purchases and interests, that’s the brand they’re…

    Marketing Technology Blog- 11 readers -
  • What is Proximity Marketing?

    … message is only sent to the target audience you need at the time you want. Bluetooth – Retail locations can utilize beacons that can connect to your smartphone. Typically there’s a mobile application that enables the technology and permission is requested. You can push content through Bluetooth, serve local websites from WiFi, utilize the beacon…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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