Beacon

  • Structuring a Team and Creating Transparency in the Midst of Company Chaos

    …, founder and CEO of beacon network company Freckle IoT, says that it’s about putting the right people in the right places. “There is nothing that can upset a startup more than getting the wrong people in place,” Sweeney says. “You can get the wrong people in places in bigger companies because there are so many other people around. But having a ruthless…

    Street Fight- 20 readers -
  • Street Culture: A Look at the Spinoff Culture at Conichiwa

    … A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening. With seven employees, Conichiwa is tasked with finding location-based solutions for aviation, banking, retail, and healthcare industries – breaking away from…

    Street Fight- 12 readers -
  • Street Culture: Taking Estimote’s ‘No Barriers’ Culture Literally

    … In a conference room, a sign on the wall says, “This is a no bullshit zone”. At beacon company Estimote, people are trying to take that statement extremely literally. The company’s mission is to build a new operating system for the physical world, and to get there the team needs zero bullshit. Culture is far too important to leave to chance…

    Street Fight- 24 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 11 readers -
  • What is Proximity Marketing?

    … Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
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