Beacon

  • Getting Personal in a Crowded World

    … In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires…

    Marketing Technology Blog- 7 readers -
  • What is Proximity Marketing?

    … message is only sent to the target audience you need at the time you want. Bluetooth – Retail locations can utilize beacons that can connect to your smartphone. Typically there’s a mobile application that enables the technology and permission is requested. You can push content through Bluetooth, serve local websites from WiFi, utilize the beacon…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
Get the top posts daily into your mailbox!