Beacon

  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 11 readers -
  • What is Proximity Marketing?

    … to that individual – whether or not they’re on your Wifi. Wifi Hotspot – If you’ve ever logged into an airline connection or even a Starbuck’s, you’ve witnessed dynamic marketing content that’s pushed directly to the user via web browser. Choice Loans has developed this infographic as an overview of Proximity Marketing for small and medium-sized enterprises (SMEs): © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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