Beacon

  • Getting Personal in a Crowded World

    … into three steps: acquisition, activation and activity. Acquisition – is all about getting customer attention on the products and obtaining new customers, which means reaching potential buyers in the broader market with proactive marketing, channel partnerships, ads and offers. Activation – the retailer focuses on getting the customers…

    Marketing Technology Blog- 11 readers -
  • What is Proximity Marketing?

    … message is only sent to the target audience you need at the time you want. Bluetooth – Retail locations can utilize beacons that can connect to your smartphone. Typically there’s a mobile application that enables the technology and permission is requested. You can push content through Bluetooth, serve local websites from WiFi, utilize the beacon…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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