Beacon Deployments

  • How To Do Location-Based Push Marketing Without Going Too Far

    …, when you cross assumed privacy boundaries — your customers may disable location sharing... or delete the app altogether. With the continuous evolution of location technology, three key concepts are emerging: presence, history and proximity. Brands can now deliver the perfectly targeted message in the most relevant time and place, and achieve…

    Brent Hieggelke/ Marketing Land- 21 readers -
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