Beacons

  • Report: In-Store Shoppers Disengage From Social Apps

    Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by the in-store beacon platform inMarket shows that marketers focused too sharply on social media apps may be missing the mark.

    Stephanie Miles/ Street Fight- 9 readers -
  • Five mobile must-haves to impact the customer journey this holiday season

    … a conquesting program by setting up geo-fences around your competitor location(s) and sweetening the deal to increase your share of wallet and loyalty. Beacon/WiFi intelligence and messaging There has been a lot of talk about the promise of Beacon and WiFi signals to support better customer knowledge, messaging and experiences in-store. According…

    Search Engine Watchin Mobile- 11 readers -
  • Taking Proximity Tech Beyond Promotional Offers

    … to increase sales and customer loyalty. Shekar Raman is co-founder and CEO of Birdzi, a provider of strategic personalization and shopper engagement solutions. He has over 20 years of experience in the IT industry developing algorithms, managing data centers, building servers and writing code. …

    Street Fight- 8 readers -
  • Will the ‘Physical Web’ Help Retailers Reduce Annoying Ads?

    Since its introduction into the retail world back in 2013, beacon technology has helped brick-and-mortar stores compete in a consumer climate that’s leaning overwhelmingly toward digital. At least, that was the intention But there have been some drawbacks to beacons, enough so that many franchise businesses have shied away from implementing them as an engagement tool.

    Street Fight- 13 readers -
  • Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

    … I’ve been studying how to strike it rich in the Bluetooth beacon ecosystem for over three years now. There’s no question that what beacons enable, by bringing the power of digital into the world of the physical, is going to make some very fortunate people rich. Bringing the techniques that made Amazon great to brick and mortar stores is part…

    Street Fight- 9 readers -
  • Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

    … Perhaps the most remarkable things about proximity technology — and beacons in particular — is how rapidly the industry has grown in such a short time. Just this past January, Unacast, which operates a network of beacon and proximity data, revealed in its Q1 2016 Proxbook report a 52% growth in the number of beacons deployed by its members (all…

    Street Fight- 9 readers -
  • flok Launches Chatbots to Bolster Customer Engagement for Local Businesses

    … loyalty and rewards. In the past, the company has leveraged beacon technology to help small businesses reach out to customers who have previously visited their stores. For example, a restaurant owner using flok might check in with her customers a couple of hours after they have left the restaurant to evaluate their experience and possibly encourage…

    Street Fight- 12 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 13 readers -
  • Video Deep Dive: Facebook and Local Attribution

    …. Even if you don't purchase something, Facebook also will know you visited a store based on a combination of features, from GPS, beacons, Wi-Fi, radio signals and cell towers tied to bricks-and-mortar coordinates. So now, the fact that they were giving away beacons, for example, makes sense in this context of closing the loop of attribution. Mary…

    Mike Blumenthal/ Local Universityin Google Facebook- 8 readers -
  • How are beacons going to affect search marketing?

    …, we’ve largely been limited to areas defined by map coordinates for localisation. These are fine for locating buildings, but not so hot once people actually enter a space. Beacons have a big advantage here because they get that location down to an area a couple of metres across, and they allow you to transmit and receive data in realtime. If I’m…

    Matt Owen/ Search Engine Watchin Paid Search How To's- 14 readers -
  • Everything you need to know about AdWords’ store visit conversions

    … only visits a dealership twice before actually buying. You can see more in this video AdWords posted: 4. Is Google using beacons to improve? Google said it is starting to experiment with beacons to improve its algorithm. Google is exploring how to use Bluetooth Low-Energy (BLE) beacons for in-store analytics and in-store visits. In fact, Google…

    Larry Kim/ Search Engine Watch- 17 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … of that and we want to maintain the flat nature of our company as much as possible.” Three connected aspects make up the Birdzi technology: personalization, customer engagement, and in-store engagement. The personalization part processes data from a retailer to match individual shoppers with offers or specialized content. Customer engagement…

    Street Fight- 9 readers -
  • Why Location Was a Dominant Theme at This Year’s Google I/O

    … Google I/O, Google’s annual developer conference, took place last week, and there were some game-changing updates about how brands and app owners will be able to connect with users and deliver more relevant mobile experiences. With seven sessions devoted exclusively to context-aware and proximity-based mobile interactions, it’s safe to say…

    Street Fightin Mobile Google- 19 readers -
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