Beacons

  • Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

    … space where accuracy and quality of data is in the spotlight. The only way get where we need to get as an industry is creating transparency around the technology, especially the data that is yielded,” says Thomas Walle, CEO and co-founder of Unacast, the proximity platform behind Proximity.Directory. Aggregating information from more than 400…

    Stephanie Miles/ Street Fight- 18 readers -
  • Freckle IoT Inks Global Partnership with Cisco

    … for attribution, Freckle is directly tying opted-in consumers to store visits. The company uses data directly from smartphone handsets and marries it with brands’ global advertising campaigns to show whether specific advertising messages directly result in visits to a business. By connecting to sensors and beacons, including the Cisco Meraki network…

    Stephanie Miles/ Street Fight- 19 readers -
  • How Sports Marketers Can Extend Their Brand and Win Big This Summer

    …. Meanwhile, brands are exceeding these numbers with their marketing dollars. With so much opportunity—and competition—how can marketers stand out from the crowd and forge meaningful relationships with sports fans? We’ve put together some best practices that will enable marketers to identify their perfect audiences and build lifelong relationships…

    Street Fightin How To's- 17 readers -
  • How Advancing Location Tech Can Help Revitalize Retail

    … Digital is not the enemy of brick-and-mortar businesses. That was a key message in a Street Fight webinar Thursday, which featured inMarket and the Integer Group. Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron…

    Street Fightin Mobile How To's- 18 readers -
  • Location Data for Brands: ‘Alternative Facts’ No Longer

    … As the proximity industry grows, it’s important for brands investing in location and proximity to understand the differences between the various data points and technologies on the market. These differentiators can greatly affect how the proximity and location data is applied towards a brand’s marketing goals. Trying to find, understand…

    Street Fight- 23 readers -
  • How Retailers Running Beacon Campaigns Fared This Holiday Season

    … the effectiveness of their digital marketing efforts, mobile presence management vendor Swirl is releasing the results of its own beacon marketing campaigns run during the holiday shopping season. Swirl’s mobile presence platform leverages location signals to drive personalized marketing for retailers and brands, relying on Bluetooth beacons…

    Stephanie Miles/ Street Fightin How To's- 30 readers -
  • Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

    … Advertisers using proximity data for retargeting and attribution have another option this morning, as the proximity network Unacast has announced a new partnership with JUICE Mobile, the mobile marketing firm. With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use…

    Stephanie Miles/ Street Fightin Mobile- 22 readers -
  • Report: In-Store Shoppers Disengage From Social Apps

    … Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by the in-store beacon platform inMarket shows that marketers focused too sharply on social media apps may be missing the mark. Although social media apps…

    Stephanie Miles/ Street Fightin Mobile- 23 readers -
  • Five mobile must-haves to impact the customer journey this holiday season

    … a conquesting program by setting up geo-fences around your competitor location(s) and sweetening the deal to increase your share of wallet and loyalty. Beacon/WiFi intelligence and messaging There has been a lot of talk about the promise of Beacon and WiFi signals to support better customer knowledge, messaging and experiences in-store. According…

    Search Engine Watchin Mobile- 38 readers -
  • Taking Proximity Tech Beyond Promotional Offers

    … Many retailers have invested the money to install beacons in stores and deliver location-based promotions and offers to shoppers. According to the most recent report from Proxbook, more than 6.2 million beacons have currently been deployed. But once a program is successful and sales have increased as customers use more promotions, many…

    Street Fight- 18 readers -
  • Will the ‘Physical Web’ Help Retailers Reduce Annoying Ads?

    … Since its introduction into the retail world back in 2013, beacon technology has helped brick-and-mortar stores compete in a consumer climate that’s leaning overwhelmingly toward digital. At least, that was the intention But there have been some drawbacks to beacons, enough so that many franchise businesses have shied away from implementing them…

    Street Fightin Google- 20 readers -
  • Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

    … I’ve been studying how to strike it rich in the Bluetooth beacon ecosystem for over three years now. There’s no question that what beacons enable, by bringing the power of digital into the world of the physical, is going to make some very fortunate people rich. Bringing the techniques that made Amazon great to brick and mortar stores is part…

    Street Fight- 19 readers -
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