• 5 Ways to Target Moviegoers with Location-Based Marketing

    5 Ways to Target Moviegoers with Location-Based Marketing October 11, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the sales slump.

    Stephanie Miles/ Street Fight- 17 readers -
  • Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

    … space where accuracy and quality of data is in the spotlight. The only way get where we need to get as an industry is creating transparency around the technology, especially the data that is yielded,” says Thomas Walle, CEO and co-founder of Unacast, the proximity platform behind Proximity.Directory. Aggregating information from more than 400…

    Stephanie Miles/ Street Fight- 18 readers -
  • Freckle IoT Inks Global Partnership with Cisco

    … for attribution, Freckle is directly tying opted-in consumers to store visits. The company uses data directly from smartphone handsets and marries it with brands’ global advertising campaigns to show whether specific advertising messages directly result in visits to a business. By connecting to sensors and beacons, including the Cisco Meraki network…

    Stephanie Miles/ Street Fight- 19 readers -
  • How Sports Marketers Can Extend Their Brand and Win Big This Summer

    … to identify their ideal audiences — and begin forging meaningful relationships with them. Using sophisticated location data, brands can identify fans based on their mobile devices. Whether marketers geofence stadiums to collect device IDs, look at Wi-Fi check-ins or harness beacon technology, brands can build accurate pools of consumers who attended…

    Street Fightin How To's- 17 readers -
  • How Advancing Location Tech Can Help Revitalize Retail

    … Digital is not the enemy of brick-and-mortar businesses. That was a key message in a Street Fight webinar Thursday, which featured inMarket and the Integer Group. Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron…

    Street Fightin Mobile How To's- 18 readers -
  • Location Data for Brands: ‘Alternative Facts’ No Longer

    … As the proximity industry grows, it’s important for brands investing in location and proximity to understand the differences between the various data points and technologies on the market. These differentiators can greatly affect how the proximity and location data is applied towards a brand’s marketing goals. Trying to find, understand…

    Street Fight- 23 readers -
  • How Retailers Running Beacon Campaigns Fared This Holiday Season

    … How Retailers Running Beacon Campaigns Fared This Holiday Season January 12, 2017 by Stephanie Miles Leave a Comment Filed Under: News Retail sales were a mixed bag for brick-and-mortar stores this holiday season, with some categories — like electronics and home furnishings—faring better than others. As large retail chains start unpacking…

    Stephanie Miles/ Street Fightin How To's- 30 readers -
  • Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

    … Advertisers using proximity data for retargeting and attribution have another option this morning, as the proximity network Unacast has announced a new partnership with JUICE Mobile, the mobile marketing firm. With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use…

    Stephanie Miles/ Street Fightin Mobile- 22 readers -
  • Report: In-Store Shoppers Disengage From Social Apps

    … Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by the in-store beacon platform inMarket shows that marketers focused too sharply on social media apps may be missing the mark. Although social media apps…

    Stephanie Miles/ Street Fightin Mobile- 23 readers -
  • Five mobile must-haves to impact the customer journey this holiday season

    … a conquesting program by setting up geo-fences around your competitor location(s) and sweetening the deal to increase your share of wallet and loyalty. Beacon/WiFi intelligence and messaging There has been a lot of talk about the promise of Beacon and WiFi signals to support better customer knowledge, messaging and experiences in-store. According…

    Search Engine Watchin Mobile- 44 readers -
  • Taking Proximity Tech Beyond Promotional Offers

    … Many retailers have invested the money to install beacons in stores and deliver location-based promotions and offers to shoppers. According to the most recent report from Proxbook, more than 6.2 million beacons have currently been deployed. But once a program is successful and sales have increased as customers use more promotions, many…

    Street Fight- 18 readers -
  • Will the ‘Physical Web’ Help Retailers Reduce Annoying Ads?

    Since its introduction into the retail world back in 2013, beacon technology has helped brick-and-mortar stores compete in a consumer climate that’s leaning overwhelmingly toward digital. At least, that was the intention But there have been some drawbacks to beacons, enough so that many franchise businesses have shied away from implementing them as an engagement tool.

    Street Fight- 20 readers -
  • Street Fight Daily: How Instacart Is Changing Grocery, Beacon Use on the Rise

    … Street Fight Daily: How Instacart Is Changing Grocery, Beacon Use on the Rise September 1, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instacart’s App Has Changed Grocery Stores for Good (TechCrunch) One writer got an aisle…

    Street Fightin SEO Facebook- 14 readers -
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