Beacons

  • 5 Ways to Target Moviegoers with Location-Based Marketing

    … the globe. 1. Using beacons to collect data on filmgoers The cinema advertising firm Screenvision announced its plans to roll out a location-based marketing program using beacons last year. By installing beacons from Mobiquity Networks at more than 300 theaters, Screenvision can gather geo-location data about filmgoers, which it then is able…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
  • Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

    … space where accuracy and quality of data is in the spotlight. The only way get where we need to get as an industry is creating transparency around the technology, especially the data that is yielded,” says Thomas Walle, CEO and co-founder of Unacast, the proximity platform behind Proximity.Directory. Aggregating information from more than 400…

    Stephanie Miles/ Street Fight- 18 readers -
  • Freckle IoT Inks Global Partnership with Cisco

    … Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program. “For a brand…

    Stephanie Miles/ Street Fight- 19 readers -
  • How Sports Marketers Can Extend Their Brand and Win Big This Summer

    … to identify their ideal audiences — and begin forging meaningful relationships with them. Using sophisticated location data, brands can identify fans based on their mobile devices. Whether marketers geofence stadiums to collect device IDs, look at Wi-Fi check-ins or harness beacon technology, brands can build accurate pools of consumers who attended…

    Street Fightin How To's- 17 readers -
  • How Advancing Location Tech Can Help Revitalize Retail

    … of location data providers may offer their services — but finding the right fit for a brand’s needs will take some investigation. Peebles said companies who are choosing such a vendor should weigh carefully whether or not they offer first-party, verified GPS, wifi, and beacon data; have trusted sources of inventory that consumers rely on; as well as have…

    Street Fightin Mobile How To's- 18 readers -
  • Location Data for Brands: ‘Alternative Facts’ No Longer

    … is certainly working towards that goal. As more and more sensors are deployed in public places, advertisers will get the kind of pinpoint accuracy they crave — and no longer settle for alternative facts. Kjartan Slette is Co-founder and COO of Unacast, which builds the double-deterministic Real World Graph to provide verified location, context and identity to global marketing platforms. Unacast is the world’s largest platform of unique proximity sensor data. …

    Street Fight- 23 readers -
  • How Retailers Running Beacon Campaigns Fared This Holiday Season

    … How Retailers Running Beacon Campaigns Fared This Holiday Season January 12, 2017 by Stephanie Miles Leave a Comment Filed Under: News Retail sales were a mixed bag for brick-and-mortar stores this holiday season, with some categories — like electronics and home furnishings—faring better than others. As large retail chains start unpacking…

    Stephanie Miles/ Street Fightin How To's- 30 readers -
  • Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

    … Advertisers using proximity data for retargeting and attribution have another option this morning, as the proximity network Unacast has announced a new partnership with JUICE Mobile, the mobile marketing firm. With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use…

    Stephanie Miles/ Street Fightin Mobile- 22 readers -
  • Report: In-Store Shoppers Disengage From Social Apps

    … Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by the in-store beacon platform inMarket shows that marketers focused too sharply on social media apps may be missing the mark. Although social media apps…

    Stephanie Miles/ Street Fightin Mobile- 23 readers -
  • Five mobile must-haves to impact the customer journey this holiday season

    … a conquesting program by setting up geo-fences around your competitor location(s) and sweetening the deal to increase your share of wallet and loyalty. Beacon/WiFi intelligence and messaging There has been a lot of talk about the promise of Beacon and WiFi signals to support better customer knowledge, messaging and experiences in-store. According…

    Search Engine Watchin Mobile- 40 readers -
  • Taking Proximity Tech Beyond Promotional Offers

    … Many retailers have invested the money to install beacons in stores and deliver location-based promotions and offers to shoppers. According to the most recent report from Proxbook, more than 6.2 million beacons have currently been deployed. But once a program is successful and sales have increased as customers use more promotions, many retailers…

    Street Fight- 18 readers -
  • Will the ‘Physical Web’ Help Retailers Reduce Annoying Ads?

    … Since its introduction into the retail world back in 2013, beacon technology has helped brick-and-mortar stores compete in a consumer climate that’s leaning overwhelmingly toward digital. At least, that was the intention But there have been some drawbacks to beacons, enough so that many franchise businesses have shied away from implementing them…

    Street Fightin Google- 20 readers -
  • Street Fight Daily: How Instacart Is Changing Grocery, Beacon Use on the Rise

    … Street Fight Daily: How Instacart Is Changing Grocery, Beacon Use on the Rise September 1, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instacart’s App Has Changed Grocery Stores for Good (TechCrunch) One writer got an aisle…

    Street Fightin SEO Facebook- 14 readers -
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