Beats Music

Beats Music is a subscription-based online music streaming service owned by Beats Electronics. First developed in 2012 under the name "Daisy", the service combines algorithm-based personalization with expert music suggestions from a variety of sources. The service builds upon Beats' existing consumer electronics line, and its 2012 acquisition of the similar service MOG. The service launched in the United States on January 21, 2014.
Posts about Beats Music
  • Pandora’s priority: Engagement, not new listeners

    … ads for Salem State College, even though I moved out of Massachusetts five years ago. That seems to align with recent criticisms regarding the accuracy of Pandora’s location data. How would you address those concerns for your advertisers? We collect registration data, and we absolutely watch user data in terms of music they like…

    Eric Blattberg/ Digidayin YouTube- 8 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … are: Best Brand Platform R/GA London – Beats Music Best Branding Campaign: Consumer INNOCEAN USA for The Walking Dead Chop Shop App Best Branding Campaign: B2B GE Best Creative Interlude and Sony Legacy “Like a Rolling Stone” Interactive Music Video Best Direct Response Campaign Red Roof Inn & 360i Best Publishing Platform Storify…

    Erin Phillips/ Digidayin Mobile Google- 23 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … Resolution Media took home Best in Show for Digiday’s Sammy Awards for its Lowe’s “Fix in Six” Vine campaign. For the Lowe’s campaign, Resolution produced weekly Vines that highlighted quick home improvement tips, like how to keep your jack-o-lantern burning bright throughout October. The snappy Vines resonated strongly with consumers, earning…

    Digidayin Twitter- 11 readers -
  • SOCIAL LOGINS: Strong 3Q for Facebook

    … percent in the past year — nearly entirely at the expense of Twitter and Yahoo, both of which lost half the market share they had at this time in 2013. We believe Facebook’s growth was spurred by the ubiquity of Facebook Login on popular music sites such as Spotify, Pandora and Beats Music, which has helped condition consumers to use Facebook to connect on similar types of sites. Readers: Did any of Janrain’s findings for the third quarter of 2014 surprise you? …

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 12 readers -
  • Google Testing Music Pay Per Click Ads in Knowledge Graphs

    … simply a way for Google to promote its own music service Google Play. It appears that in addition to Google Play, there are promotions for Spotify, iTunes, Rhapsody and Beats Music. The listings are also tagged with a yellow “Ads” marking with “Listen Now”. In every example I searched for, Google Play was always the top result for those…

    Jennifer Slegg/ The SEM Postin Google- 8 readers -
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