Beats Music

Beats Music is a subscription-based online music streaming service owned by Beats Electronics. First developed in 2012 under the name "Daisy", the service combines algorithm-based personalization with expert music suggestions from a variety of sources. The service builds upon Beats' existing consumer electronics line, and its 2012 acquisition of the similar service MOG. The service launched in the United States on January 21, 2014.
Posts about Beats Music
  • Pandora’s priority: Engagement, not new listeners

    … does not deliver on that. The power of the logged-in user is so important to help them get to that right customer. A company like Lexus has lots of potential customers, but messaging to a mom or a dad might take different creative: For the exact same car, safety might resonate with mom versus tech for dad. Speaking as a user, I still hear Pandora…

    Eric Blattberg/ Digidayin YouTube- 13 readers -
  • AKQA named top agency at 2014 Digiday Awards

    … are: Best Brand Platform R/GA London – Beats Music Best Branding Campaign: Consumer INNOCEAN USA for The Walking Dead Chop Shop App Best Branding Campaign: B2B GE Best Creative Interlude and Sony Legacy “Like a Rolling Stone” Interactive Music Video Best Direct Response Campaign Red Roof Inn & 360i Best Publishing Platform Storify…

    Erin Phillips/ Digidayin Mobile Google- 34 readers -
  • Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

    … MOBI AWARDS Best Integrated Mobile/Cross Media Campaign R/GA London – Beats Music Best iPad/ Tablet Advertising Campaign Conde Nast Media Group and WIRED for The Connective Best Location Based Campaign Starcom MediaVest Group for P&G Pantene Best Mobile/Social Integrated Campaign R/GA New York – Jay Z Magna Carta Holy Grail App…

    Digidayin Twitter- 18 readers -
  • SOCIAL LOGINS: Strong 3Q for Facebook

    …. Other sites that performed well were Instagram, Amazon and PayPal. Looking at business-to-business sites, LinkedIn, Google and Facebook were neck-and-neck. Janrain added in its report: Despite reports of privacy concerns and young people abandoning the network, Facebook’s value to consumers as a social login provider shows no signs of declining…

    David Cohen/ AllFacebookin Social Google Facebook Twitter- 17 readers -
  • Google Testing Music Pay Per Click Ads in Knowledge Graphs

    … simply a way for Google to promote its own music service Google Play. It appears that in addition to Google Play, there are promotions for Spotify, iTunes, Rhapsody and Beats Music. The listings are also tagged with a yellow “Ads” marking with “Listen Now”. In every example I searched for, Google Play was always the top result for those…

    Jennifer Slegg/ The SEM Postin Google- 16 readers -
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