• How did L’Oréal Become The Most Watched Beauty Brand in June 2016?

    … channels, some questioned the wisdom of that strategy. So, I had to argue that is was a wicked smart strategy because Google had multiple market segments worldwide. So, creating 101 YouTube channels focused on different categories, languages, and regions was “market segmentation 101.” L’Oréal seems to have learned this lesson, too. The beauty brand…

    Greg Jarboe/ ReelSEOin Facebook- 24 readers -
  • Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

    … What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were polled on their “behavior and emotions across the two platforms…

    David Cohen/ AllTwitterin Facebook- 12 readers -
  • Does Size Always Matter?

    … marketing, choosing several influencers with a smaller following can deliver far more value and better results for brands than working with the latest YouTube star. While this approach can be more complex since you will have more influencers to manage concurrently in order to get the aggregate reach that’s comparable to working with one larger…

    AllFacebookin Social YouTube- 8 readers -
  • 9 Ways to Rock Your YouTube Influencer Marketing Campaigns

    Check out my major Spring beauty haul from Ulta! I found so many fun goodies and am so excited to share them all with you! :) Products Mentioned: Subscribe to my YouTube Channel: Visit my blog: Check out some of my other videos! ♥ Watch my At-Home Perfect Blowout Tutorial: http://bit.

    Dane Golden/ ReelSEOin Social Paid Search YouTube- 13 readers -
  • 5 Social Media Influencers Brands Should Tap Into

    … collaborations and is building relationships with ones that extend beyond a quick shout-out. Cosmetics brands that have already tapped into Nicol’s influence include Benefit and Smashbox. Follow her here. Matt Bellassai Matt Bellassai is that guy who says what everyone else is thinking. As a former writer at BuzzFeed, Bellassai transcended the role…

    Inside Facebookin Social Facebook- 16 readers -
  • The Most-Popular Instagram Video Creators: January 2016 Leaderboard

    … brands and creators on the micro-video platform last month. Most Watched: Top Instagram Video Creators January 2016 Unlike Vine, whose most popular creators fall into the comedy category, the big hitters on Instagram videos are top entertainers, celebrities, and 'personalities'. The #1 on the list of most watched creators is Justin Bieber with 94M…

    Carla Marshall/ ReelSEOin Social- 20 readers -
  • Why L’Oréal Launched a Beauty Newsroom

    … bought the publication, and 20 years later, he launched Votre Beauté, the first monthly women’s health and beauty magazine. It turns out that the biggest cosmetics company in the world has a strong editorial background. And that dedication to storytelling lives on to this day through L’Oréal’s creative marketing efforts. The company’s U.S. branch…

    Amanda Walgrove/ The Content Strategist- 10 readers -
  • Here’s What Instagram Ads ‘Can Do’ in Canada

    … Instagram offered an update on how its ads are performing in Canada in the form of an overview of advertisers in five different industries. The Facebook-owned photo- and video-sharing network examined the advertising efforts of bank Scotiabank, airline Air Canada, beauty brand L’Oréal Paris, tire retailer Canadian Tire and fast-food…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
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