Beeby Clark + Meyler

  • Is Location More Than a Feature in Mobile Advertising?

    … shop, where they hang out, where they live, demographics. That allows very interesting audience metrics to pop up, to target. Location is intrinsic to the targeting. It’s in the cake mix; it’s not just the targeting. Christian De Gennaro, VP of channel partnerships at Thinknear by Telenav, has experienced people asking for location-specific…

    Noah Davis/ Street Fightin Mobile- 9 readers -
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