Beeby Clark + Meyler

  • Is Location More Than a Feature in Mobile Advertising?

    … in the process and it’s something that goes throughout.” Heather Sears, YP ‘s VP of marketing, said she sees companies that are desperate to use location data in their targeting. “When we sell audience, it’s our targeting capability is based on location, location history, location patterns,” she said. “That’s what allows us to understand where people…

    Noah Davis/ Street Fightin Mobile- 15 readers -
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