Beeby Clark + Meyler

  • Is Location More Than a Feature in Mobile Advertising?

    … James Mullany. “I think for the brands that we work with, you always want to start with your typical planning strategy,” said Michael Lieberman, CEO North America of Joule. “To the extent that location is brought into the picture early, it helps us to find our audience, to understand behaviors. It may not be the whole picture. For some advertisers…

    Noah Davis/ Street Fightin Mobile- 17 readers -
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