Behavior

  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile. Twitter is hoping to make up to $50 million on NFL advertising, including in-game ads, pre-roll ads and Periscope streams. Twitter’s options for ad targeting include customer interests…

    AllFacebookin Social Twitter YouTube- 25 readers -
Get the top posts daily into your mailbox!