Behavior

  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … of their 18- to 34-year-old viewers this fall. The way forward for TV is to position itself as merely another screen in a consumer’s panoply of media choices. Millennial viewers don’t need the TV networks for much. Even big events like the presidential debates were broadcast on Facebook. A new playbook For years, the NFL has stood alone…

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