Behavioral Analytics

Behavioral Analytics is a subset of business analytics that focuses on how and why users of eCommerce platforms, online games, & web applications behave. While business analytics has a more broad focus on the who, what, where and when of business intelligence, behavioral analytics narrows that scope, allowing one to take seemingly unrelated data points in order to extrapolate, predict and determine errors and future trends. It takes a more holistic and human view of data, connecting individual data points to tell us not only what is happening, but also how and why it is happening.
Posts about Behavioral Analytics
  • The Top Women in CRO (Who Should’ve Made Our List)

    … in conversion rate optimization. Presenting, In No Particular Order, The Most Influential Women in CRO: Britney Muller Founder of Pryde Marketing @BritneyMuller Britney is an entrepreneur that loves raw data, behavioral analytics, and snowboards. She works with businesses to increase their ROI through A/B testing, creative content creation, customer lead…

    Jamie Newton/ PPC Heroin Social Paid Search SEO EMail- 4 readers -
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