Behavioral Analytics

Behavioral Analytics is a subset of business analytics that focuses on how and why users of eCommerce platforms, online games, & web applications behave. While business analytics has a more broad focus on the who, what, where and when of business intelligence, behavioral analytics narrows that scope, allowing one to take seemingly unrelated data points in order to extrapolate, predict and determine errors and future trends. It takes a more holistic and human view of data, connecting individual data points to tell us not only what is happening, but also how and why it is happening.
Posts about Behavioral Analytics
  • The Top Women in CRO (Who Should’ve Made Our List)

    …, ecommerce, copy, email, social, product, analytics and usability since 2002. Tiffany Da Silva CRO at Shopify @bellastone Tiffany has worked in all facets of online marketing including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media. She does regular speaking engagements and intelligent blog posts…

    Jamie Newton/ PPC Heroin Social Paid Search SEO EMail- 4 readers -
Get the top posts daily into your mailbox!