Behavioral Analytics

Behavioral Analytics is a subset of business analytics that focuses on how and why users of eCommerce platforms, online games, & web applications behave. While business analytics has a more broad focus on the who, what, where and when of business intelligence, behavioral analytics narrows that scope, allowing one to take seemingly unrelated data points in order to extrapolate, predict and determine errors and future trends. It takes a more holistic and human view of data, connecting individual data points to tell us not only what is happening, but also how and why it is happening.
Posts about Behavioral Analytics
  • The Top Women in CRO (Who Should’ve Made Our List)

    … the same pattern happening, even we were disappointed. We used the same methodology for the CRO expert list as we do for our PPC expert list: Everything is based on a formula for influence. And it’s a formula we’ve tweaked in subtle, yet legitimate, ways over the years to try and mitigate underrepresentation. We’ve increased the scope of new media…

    Jamie Newton/ PPC Heroin Social Paid Search SEO EMail- 6 readers -
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