Behavioral Data

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … customer. It can factor in data from trends, seasonal information, update age or stage of life data and make incredibly sophisticated recommendations. While it may sound creepy, in effect, predictive data analysis delivers ads that won’t annoy consumers. Young people who like to mountain bike will get offers for bike accessories, eco-friendly water…

    AllFacebook- 29 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … page to drive subscribers. Run retargeting ads for people that click on your newsletters. Use Twitter lead gen cards to drive subscribers. Harness demographic and behavioral data between your social channels and email marketing platform to improve your response and conversion rates. Upload the email addresses of dormant subscribers to your…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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