Behavioral Data

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … much I had to borrow it. In the post, Lucy Fisher quotes Ben Kay, a senior consultant in analytics at IBM: “We’re moving from reactive social listening to looking at the ‘why’ behind it,” he says, claiming that effective analysis of social data can uncover personality traits, which, from a marketing perspective, can enable brands to tailor…

    AllFacebook- 30 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … page to drive subscribers. Run retargeting ads for people that click on your newsletters. Use Twitter lead gen cards to drive subscribers. Harness demographic and behavioral data between your social channels and email marketing platform to improve your response and conversion rates. Upload the email addresses of dormant subscribers to your…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic