Behavioral Data

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … and respond to targeted marketing. And yet as recently as 2014, Razorfish and Adobe teamed up for a study that found that 75 percent of marketers are failing to use behavioral data in segmentation analysis and targeting execution. With a few exceptions, retailers still seem to be in the early stages of pulling it all together. Considering all…

    AllFacebook- 34 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … the two to incentivize your followers to subscribe and your subscribers to follow. Use hashtags in your email newsletters to make it easy to search socially for products, services or events. You may even wish to add a tweet link in your email! Follow up on social media with an offer to subscribe to your email. We even use the Facebook CTA on our…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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