Behavioral Data

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …–or even a customer appreciation giveaway. How accurate are the predictions? In a study released in March, researchers from Ohio State University discovered that targeting ads based on behavioral cues improved click-through rates by up to 670 percent over ads not behaviorally targeted. People worry about their data being misused, but they like…

    AllFacebook- 20 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … social channels and run advertisements to win them back. Make sure everything you do via the web is mobile-friendly. Most social activity happens on mobile devices, so going from a great social link to a page that doesn’t perform will drop your engagement. Test, test, test! Continue to optimize both channels based on the response rates and cross-channel promotions you’re improving. Download the Free Whitepaper © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … social channels and run advertisements to win them back. Make sure everything you do via the web is mobile-friendly. Most social activity happens on mobile devices, so going from a great social link to a page that doesn’t perform will drop your engagement. Test, test, test! Continue to optimize both channels based on the response rates and cross-channel promotions you’re improving. Download the Free Whitepaper © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social EMail- 37 readers -
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