Behavioral Data

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … of the data we have available and the direction marketing is heading, predictive marketing is the next game-changer in the consumer industry. Do you know what your customers will want next week? Sherry Gray is a freelance content writer from Key West, Fla., currently suffering in the suburbs of Orlando. She is a science geek, a social media junkie and an unapologetic fan of all things bacon. Follow her on Twitter: @SheriSaid. Images of crystal ball and woman opening package courtesy of Adobe Stock. …

    AllFacebook- 37 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … page to drive subscribers. Run retargeting ads for people that click on your newsletters. Use Twitter lead gen cards to drive subscribers. Harness demographic and behavioral data between your social channels and email marketing platform to improve your response and conversion rates. Upload the email addresses of dormant subscribers to your…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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