Behavioral Marketing

  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … “Although we think of ourselves as people who can make decisions, and in control of our own lives, 40 to 45 percent of what we do every day is a habit. It’s something that happens almost subconsciously,” Charles Duhigg, best-selling author, The Power of Habit, said in the Media Center at MarketingSherpa Summit 2016. Right now, he added, we…

    MarketingSherpa Blogin How To's- 6 readers -
  • How Seamless Email Turns Ecommerce Prospects into Buyers

    Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at MarketingSherpa is reporting live from IRCE, the world's largest e-commerce event. Watch this video as James Koons, Chief Privacy Officer, Listrak, sat down with MarketingSherpa's Daniel Burst ...

    Andrea Johnson/ MarketingSherpa Blog- 7 readers -
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