Behavioral Marketing

  • Marketing 101: What is taxonomy?

    … Janine Silva, Director of Email Marketing and Integrated Marketing, Investopedia, used the term, taxonomy, many times as she described her teams behavioral marketing efforts in a recent case study. It made me realize that even with asmany marketers as Ive spoken to and interviewed, this term marked a gap in my knowledge. What does taxonomy…

    MarketingSherpa Blogin EMail- 15 readers -
  • 6 Behavioral Marketing Emails That Boost Engagement

    … As marketers look for new ways to connect with their audience, behavioral marketing could be the key to more opens, clicks and sales. This type of data is essential for creating rich, contextual experiences for your customers. Think of behavioral data like a crystal ball—it gives you a glimpse into the future decision-making patterns of your…

    Movable Ink Blogin EMail- 11 readers -
  • Here’s Why It’s Time to Embrace Behavioral Marketing

    … marketing to your existing email campaigns Using behavioral marketing doesn’t require a total overhaul of your existing email campaigns. It’s quite the opposite! It’s easy to add behavioral elements to your existing emails to make them even more personal and relevant. Here’s how you can do it with your newsletter, promotional email and abandoned cart…

    Movable Ink Blog- 20 readers -
  • [Webinar] How to Use Behavioral Marketing in Your Emails

    …-focused content. One of the best ways to do that is with behavioral marketing. What is behavioral marketing? Behavioral marketing takes your customers’ interactions with your brand – like items added to a shopping cart or recent search history on your website, for example – and uses those interactions to create meaningful experiences. When you add…

    Movable Ink Blogin EMail How To's- 16 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … Marketing: 5 actionable tips and tactics from your peers at MarketingSherpa Summit 2016 [From MarketingSherpa] Live From MarketingSherpa Summit 2016: Morgan Spurlock and using storytelling in your campaigns Live From MarketingSherpa Summit 2016: 5 steps to telling your team’s story internally Content and Social Marketing: Top takeaways from 6 case studies at MarketingSherpa Summit 2016 [From MarketingSherpa] Marketing …

    MarketingSherpa Blogin How To's- 9 readers -