Behavioral Marketing

  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … are a couple of questions marketers have to ask themselves ahead of time in order to give customers a similar habit, Charles said. Question #1. What queue can we give our customers? “We know that the most successful products are the ones that have these obvious queues,” he said, giving the example of the success of the iPhone. “One of the things…

    MarketingSherpa Blogin How To's- 6 readers -
  • Gain Insight Into User Intent With These Two Analytics Reports

    … before leaving. If they bounce right away, check to see what the landing page looks like on a mobile device, as a poor mobile user experience can definitely drive people away from your site. Conclusion There are so many different ways to use Google Analytics to slice and dice user behavior. I won’t go through all of them here (or else you’d…

    Rachael Law/ PPC Hero- 4 readers -