Behavioral Targeting

Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or the searches they have conducted) to select advertisements to display".
Posts about Behavioral Targeting
  • How to Use Dynamic & Targeted Content to Stay Competitive in e-Commerce

    … still be viewed as an opportunity to be harnessed. And with behavioral targeting and dynamic pricing, you can recover many of those lost sales. What is the problem? Basically, customers have become savvier when it comes to online transactions. As belts have tightened over the previous decade, online buyers have developed a skill in finding the best…

    The Daily Eggin Content How To's- 17 readers -
  • Nightlife Marketing Methods that Work

    … Are you looking to target 21-35 for your nightlife marketing efforts? Engage:BDR is one of the top display networks in the world and has targets that are perfect for the nightlife, restaurant and club industry. Heather Vale of Performance Marketing Insider speaks with Tom Schultz, Senior Account Manager at engage:BDR about how to do…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 9 readers -
  • How Location Data Can Change Search

    … on where a user has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now…

    Justin Freid/ Search Engine Watchin Paid Search How To's- 14 readers -
  • How Location Data Can Change Search

    … has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now, advertisers are geo…

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -
  • How Well Are You Targeting Your Ads?

    … How well are you targeting your ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts on the topic of behavioral targeting, discover why engage:BDR is using data partners, why it’s better for advertisers, and how it works. Ted talks about both online and offline behavioral targeting, and how the two can now be tied together so that offline purchases can be used in online behavioral profiles. …

    Heather Vale/ Performance Marketing Insiderin Affiliate How To's- 22 readers -
  • 5 Building Blocks of a High-Performing Video Ad Campaign

    … and behavioral targeting, you’ll have access to a wealth of tools for optimizing ROI. You can reach audiences, anywhere online, at the right point in their buying journeys. You can also track how your ads perform—in terms of direct purchases—over the long-term. Often, advertisers will rely on programmatic buying alone and overlook the contextual value…

    Adknowledge Blogin YouTube- 10 readers -
  • Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

    … transparency and choice regarding relevant ads and data collection should be available wherever and however they access the Internet. This study lays the PR groundwork for the DAA’s launch of an “AdChoices” program for mobile. AdChoices is the behavioral targeting logo and opt-out functionality promoted by the DAA trade associations as “self…

    Greg Sterling/ Marketing Landin Mobile- 22 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … (as granular as the census block) it can begin to fold in data from traditional, and more proven, providers such as Catalina or Datalogix. To an extent, the company is making a bet on the state of the mobile advertising industry. For one, it’s betting that an interesting dataset can provide a strong enough foothold to compete in a mobile-local ad tech…

    Steven Jacobs/ Street Fightin Mobile Google- 13 readers -
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