Behavioral Targeting

Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or the searches they have conducted) to select advertisements to display".
Posts about Behavioral Targeting
  • Nightlife Marketing Methods that Work

    … this, and what techniques and tools there are to hit the right demographic, but also what data sets there are available to get people to convert at the right time. Learn how to effectively use behavioral targeting, creative geotargeting, day/time parting and retargeting to increase your results, what tweaks need to be made to your website, the benefits of mobile campaigns and more. You can reach Tom directly at tom.schulz@engageBDR.com. …

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 7 readers -
  • How Location Data Can Change Search

    … on where a user has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now…

    Justin Freid/ Search Engine Watchin Paid Search How To's- 6 readers -
  • How Location Data Can Change Search

    … has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now, advertisers are geo…

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -
  • Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

    As an advertiser on Facebook, you need to be aware of frequency. This is the number that tells you how often you’ve reached the average user with your ad during a given period of time. There’s no hard or fast rule on what frequency is too high for a period of time, but the fact of the matter is that you don’t want to overwhelm your audience with ads.

    Jon Loomer/ Jon Loomer Digital- 59 readers -
  • How Well Are You Targeting Your Ads?

    … How well are you targeting your ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts on the topic of behavioral targeting, discover why engage:BDR is using data partners, why it’s better for advertisers, and how it works. Ted talks about both online and offline behavioral targeting, and how the two can now be tied together so that offline purchases can be used in online behavioral profiles. …

    Heather Vale/ Performance Marketing Insiderin Affiliate How To's- 9 readers -
  • 5 Building Blocks of a High-Performing Video Ad Campaign

    … and behavioral targeting, you’ll have access to a wealth of tools for optimizing ROI. You can reach audiences, anywhere online, at the right point in their buying journeys. You can also track how your ads perform—in terms of direct purchases—over the long-term. Often, advertisers will rely on programmatic buying alone and overlook the contextual value…

    Adknowledge Blogin YouTube- 4 readers -
  • Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

    … transparency and choice regarding relevant ads and data collection should be available wherever and however they access the Internet. This study lays the PR groundwork for the DAA’s launch of an “AdChoices” program for mobile. AdChoices is the behavioral targeting logo and opt-out functionality promoted by the DAA trade associations as “self…

    Greg Sterling/ Marketing Landin Mobile- 11 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … calculations leave behind a binary residue — a pool of unstructured data that carriers originally kept to improve the workings of its network. When analyzed correctly, the so-called switching data holds the key to something much more powerful: the daily movements of millions of people throughout their day. Vistar, a digital-out-of-home startup, wants…

    Steven Jacobs/ Street Fightin Mobile Google- 10 readers -
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