Behavioral Targeting

Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or the searches they have conducted) to select advertisements to display".
Posts about Behavioral Targeting
  • How to Use Dynamic & Targeted Content to Stay Competitive in e-Commerce

    … still be viewed as an opportunity to be harnessed. And with behavioral targeting and dynamic pricing, you can recover many of those lost sales. What is the problem? Basically, customers have become savvier when it comes to online transactions. As belts have tightened over the previous decade, online buyers have developed a skill in finding the best…

    The Daily Eggin Content How To's- 19 readers -
  • Nightlife Marketing Methods that Work

    … this, and what techniques and tools there are to hit the right demographic, but also what data sets there are available to get people to convert at the right time. Learn how to effectively use behavioral targeting, creative geotargeting, day/time parting and retargeting to increase your results, what tweaks need to be made to your website, the benefits of mobile campaigns and more. You can reach Tom directly at tom.schulz@engageBDR.com. …

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 10 readers -
  • How Location Data Can Change Search

    … on where a user has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now…

    Justin Freid/ Search Engine Watchin Paid Search How To's- 15 readers -
  • How Location Data Can Change Search

    … has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now, advertisers are geo…

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -
  • 5 Building Blocks of a High-Performing Video Ad Campaign

    … and behavioral targeting, you’ll have access to a wealth of tools for optimizing ROI. You can reach audiences, anywhere online, at the right point in their buying journeys. You can also track how your ads perform—in terms of direct purchases—over the long-term. Often, advertisers will rely on programmatic buying alone and overlook the contextual value…

    Adknowledge Blogin YouTube- 12 readers -
  • Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

    … transparency and choice regarding relevant ads and data collection should be available wherever and however they access the Internet. This study lays the PR groundwork for the DAA’s launch of an “AdChoices” program for mobile. AdChoices is the behavioral targeting logo and opt-out functionality promoted by the DAA trade associations as “self…

    Greg Sterling/ Marketing Landin Mobile- 24 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … for a location strategy is coming from,” said Provenzano who sold Invite Media, a desktop DSP he co-founded, to Google for $81 million in 2010. “What made online [advertising] grow fast was cookie-based behavioral targeting. What’s the equivalent of that in the real world – not the virtual one?” Because location data derived from carrier networks…

    Steven Jacobs/ Street Fightin Mobile Google- 13 readers -
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