Behavioral Targeting

Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or the searches they have conducted) to select advertisements to display".
Posts about Behavioral Targeting
  • How Location Data Can Change Search

    …, if you could geo-map all Mercedes-Benz and Lexus dealerships, then serve and BMW ad directly to any user who had visited two locations during one day, you would be serving an ad to someone who is aggressively searching for a luxury automobile. Right now, through the companies mentioned above, traditional mobile ads can be served based on where a user…

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -
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