Behavioral Targeting

Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or the searches they have conducted) to select advertisements to display".
Posts about Behavioral Targeting
  • Nightlife Marketing Methods that Work

    … this, and what techniques and tools there are to hit the right demographic, but also what data sets there are available to get people to convert at the right time. Learn how to effectively use behavioral targeting, creative geotargeting, day/time parting and retargeting to increase your results, what tweaks need to be made to your website, the benefits of mobile campaigns and more. You can reach Tom directly at tom.schulz@engageBDR.com. …

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 8 readers -
  • How Location Data Can Change Search

    … manufacturer such as BMW, if you could geo-map all Mercedes-Benz and Lexus dealerships, then serve an BMW ad directly to any user who had visited two locations during one day, you would be serving an ad to someone who is aggressively searching for a luxury automobile. Right now, through the companies mentioned above, traditional mobile ads can be served based…

    Justin Freid/ Search Engine Watchin Paid Search How To's- 7 readers -
  • How Location Data Can Change Search

    …, if you could geo-map all Mercedes-Benz and Lexus dealerships, then serve and BMW ad directly to any user who had visited two locations during one day, you would be serving an ad to someone who is aggressively searching for a luxury automobile. Right now, through the companies mentioned above, traditional mobile ads can be served based on where a user…

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -
  • How Well Are You Targeting Your Ads?

    … How well are you targeting your ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts on the topic of behavioral targeting, discover why engage:BDR is using data partners, why it’s better for advertisers, and how it works. Ted talks about both online and offline behavioral targeting, and how the two can now be tied together so that offline purchases can be used in online behavioral profiles. …

    Heather Vale/ Performance Marketing Insiderin Affiliate How To's- 13 readers -
  • 5 Building Blocks of a High-Performing Video Ad Campaign

    … place—which is why so many advertisers are hesitant to jump into video marketing at all. If you’re reading this blog post, you’ve probably also come across the horror stories; for example, big brands that have accidentally wound-up next to gruesome beheading videos. But you can’t let the dark side of the Internet deter you from video advertising’s…

    Adknowledge Blogin YouTube- 4 readers -
  • Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

    … transparency and choice regarding relevant ads and data collection should be available wherever and however they access the Internet. This study lays the PR groundwork for the DAA’s launch of an “AdChoices” program for mobile. AdChoices is the behavioral targeting logo and opt-out functionality promoted by the DAA trade associations as “self…

    Greg Sterling/ Marketing Landin Mobile- 17 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … for a location strategy is coming from,” said Provenzano who sold Invite Media, a desktop DSP he co-founded, to Google for $81 million in 2010. “What made online [advertising] grow fast was cookie-based behavioral targeting. What’s the equivalent of that in the real world – not the virtual one?” Because location data derived from carrier networks…

    Steven Jacobs/ Street Fightin Mobile Google- 10 readers -
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