Behavioral Targeting

Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or the searches they have conducted) to select advertisements to display".
Posts about Behavioral Targeting
  • How to Use Dynamic & Targeted Content to Stay Competitive in e-Commerce

    Life in the e-commerce fast lane is tough. E-commerce bounce rates average 33.9% and go as high as 68%. Cart abandonment rates of more than 66% add to the problems that any e-commerce business faces. The growing showrooming trend further threatens the very existence of online businesses. But here’s the good news: Shopping cart abandonment can still be viewed as an opportunity to be harnessed.

    The Daily Egg- 8 readers -
  • Nightlife Marketing Methods that Work

    … this, and what techniques and tools there are to hit the right demographic, but also what data sets there are available to get people to convert at the right time. Learn how to effectively use behavioral targeting, creative geotargeting, day/time parting and retargeting to increase your results, what tweaks need to be made to your website, the benefits of mobile campaigns and more. You can reach Tom directly at tom.schulz@engageBDR.com. …

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 8 readers -
  • How Location Data Can Change Search

    … on where a user has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now…

    Justin Freid/ Search Engine Watchin Paid Search How To's- 7 readers -
  • How Location Data Can Change Search

    … has been. Connecting Location Data to Search While following a pattern of visits like the example above could be a effective advertising tactic, adding this type of behavioral targeting to the intent that comes along with search could help even more finely target that individual who is ready to buy/convert for you. Right now, advertisers are geo…

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -
  • How Well Are You Targeting Your Ads?

    … How well are you targeting your ads? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts on the topic of behavioral targeting, discover why engage:BDR is using data partners, why it’s better for advertisers, and how it works. Ted talks about both online and offline behavioral targeting, and how the two can now be tied together so that offline purchases can be used in online behavioral profiles. …

    Heather Vale/ Performance Marketing Insiderin Affiliate How To's- 12 readers -
  • 5 Building Blocks of a High-Performing Video Ad Campaign

    … forward. Each campaign, at the end of the day, is part of a larger brand story. It’s up to you to weave that narrative together. Step 4: Maximize Earned Media Awesome content generates an echo effect. When online audiences encounter videos that they love, they’ll amplify the value of your media spend by sharing that content. That’s why, in addition…

    Adknowledge Blogin YouTube- 4 readers -
  • Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

    … The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the study’s findings can be grouped into two…

    Greg Sterling/ Marketing Landin Mobile- 14 readers -
  • With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

    … in an anonymized and privacy-sensitive way. Here’s how it works. The ten year-old Airsage has worked out agreements with Sprint and Verizon to install hardware within the carrier’s firewall that collects, anonymizes and sends the switching data to its own servers in real-time. Then, the company uses the raw data, which includes information about…

    Steven Jacobs/ Street Fightin Mobile Google- 10 readers -
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