- Our Blog
Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved audiences.
… to improve its email databases to promote one of its bestselling authors, it opted to use a sweepstakes, so two offers were created for A/B testing. After the images, headlines and audience were settled on, the promotion dropped, and the Facebook ad generated 60,000 emails–37 percent more than expected. What’s more, that list can also be used to improve…
… on any combination of demo/psychographics, interests, behaviors, past purchases and a whole lot more. The system pre-defines many of these personas, transforming advertising into data science. For example, it’s relatively easy to enter “marijuana” within Facebook’s ad-targeting query and find a cannabis-friendly U.S.-based audience of nearly 4-million…