Behaviors

  • Save Time and Effort With Facebook Saved Audiences

    … to use in future ad sets. How do you do this? It’s simple: You just hop over into Power Editor to the ad set level of a campaign and have an option in the audience section of the build out to choose custom audiences. Click on the option box, choose custom audience and it will be in there. With this tactic of building out saved audiences, you will save time and effort in all of your campaigns to come. Jackson Salzman is a paid social account analyst for digital performance agency Elite SEM. …

    AllFacebookin Social Facebook- 22 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential…

    AllFacebookin Facebook Twitter- 27 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … on any combination of demo/psychographics, interests, behaviors, past purchases and a whole lot more. The system pre-defines many of these personas, transforming advertising into data science. For example, it’s relatively easy to enter “marijuana” within Facebook’s ad-targeting query and find a cannabis-friendly U.S.-based audience of nearly 4-million…

    AllTwitterin Social Facebook- 28 readers -
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