Behavioural Targeting

Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or the searches they have conducted) to select advertisements to display".
Posts about Behavioural Targeting

No posts yet

Please check again later.
Get the top posts daily into your mailbox!