Behavioural Targeting

Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or the searches they have conducted) to select advertisements to display".
Posts about Behavioural Targeting
  • Predictive marketing: a new dimension?

    …, including brand marketers, increasingly interested in marketing automation as they become more directly involved with ecommerce, customer data capture and analysis. The sophisticated data skills of, say, a gambling company are being sought by FMCG brands but so too are the marketing automation skills often best practiced by B2B marketers…

    Ashley Friedlein/ Econsultancyin Paid Search- 4 readers -
  • Can you beat last year's winners of The Digitals?

    Entries for The Digitals 2014 continue to roll-in as the deadline looms ever closer. The best submissions feature inspiring and innovative case studies from the digital world. It’s not too late to enter though. You have until 24 September 2014 for your chance to showcase your team's finest work to the global digital and ecommerce community. Just click here for the entry form.

    Christopher Ratcliff/ Econsultancy- 2 readers -
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