Behavioural Targeting

Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or the searches they have conducted) to select advertisements to display".
Posts about Behavioural Targeting
  • Predictive marketing: a new dimension?

    … that should be interested in what you have. Even if they do not know it yet themselves. It is different from context-based marketing like cookie-based behavioural targeting or Google AdWords because the ‘context’ is the digital imprint people or businesses are making in the global datasphere. This is beyond the top of the funnel, beyond marketing…

    Ashley Friedlein/ Econsultancyin Paid Search- 9 readers -
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