• Understanding the power of owned and earned media in an ‘opt-in’ world

    …, hallelujah! The savvy (personal and business) brands that ‘get’ this shift in consumer behaviour – that not only understand the mood of the marketplace but can keep up with it from an executional perspective – are the ones that increasingly will win hearts and minds of the people. Hello? Zappos anyone? Goulet Pens? Buffer? @Problogger? Content…

    Trevor Youngin Social Content- 22 readers -