• Any Path Gets You There

      What’s the best diet? The one you’ll follow. What’s the best exercise program? The one that gets you the results that YOU want. What’s the best business strategy? The one you’ll actually implement to get where you want to go. I was wishing a happy birthday to Scott Sigler, and realized that he’s a great example for my upcoming book, Make Your Own Game.

      Chris Brogan/ 11 readers -
  • Advertising Hits a Hurdle

    … understand why anyone would ever watch/read/listen to this guy.” If you’re not into it, that’s cool. It’s not made FOR you. You’re not the target audience (using outdated advertising language). That’s the HUGE point here. We can find where we belong now. We can choose. There’s a nearly unlimited supply of options for what we spend our eyeball and earball…

    Chris Brogan/ 11 readers -
  • What Do You Lose by Fitting In?

    … Want There’s a vast difference between fitting in and belonging. We want to belong. We TRY to fit in, because we think that’s what we’re supposed to do. But we just want a place where we don’t feel crazy for loving what we love, or doing what we do. That’s belonging. Belonging is knowing that we’re among our people. We don’t all love the same things…

    Chris Brogan/ 10 readers -
  • The Right Kind of Advertising

    … things. I want to build bridges between the products and services I love and the people I think will benefit from using them. I see that in McConaughey’s project, as well as his getting the chance to direct a short film (even if it’s a documentary-style ad). Seek out those brands and businesses where you feel you belong. Be more conscious about where…

    Chris Brogan/ 11 readers -
  • Pokemon Go is a Phenomenon – Get Into It

    … I never write about the bleeding edge of things. It doesn’t benefit most people to run out and try something very new most times. But I really think you should give Pokemon Go a try and I’ll explain why. What is Pokemon Go? If you’ve ever heard of the video game / card game / cartoon / multi billion dollar franchise that is Pokemon, it’s about…

    Chris Brogan/ 13 readers -
  • Look Up

    … It’s so easy to get mired in what’s wrong, what isn’t working, just how BUSY you are. But you have to look up. You have to see that big expansive sky. And you have to take big deep breaths. Look Up I was feeling a bit gloomy for the last few days, I’m going to admit to you. It came from the realization that people seem to react a lot more…

    Chris Brogan/ 14 readers -
  • Customer Service is Marketing

    … the general experience. But I (and my wallet) will remember that a very (to me) simple systems change was an annoyance and a frustration, and I will not put any money into that brand’s hands, when I know that so many other hotel properties would have said “It would be our pleasure to have you stay another day with us, Mister Brogan.” Business is about belonging. I don’t belong where you make it hard for me to stay. …

    Chris Brogan/ 13 readers -
  • The Biggest Competitive Advantage I Have

    … I’m sprawled out on my bed writing to you. My son is reading a copy of Retro Gamer and my daughter is playing Splatoon (it’s a Wii game that your kid probably wants). Lately, I’ve been thinking about this blog, about you, about my business, about what I stand for. That kind of stuff. The Biggest Competitive Advantage I Have is Openness…

    Chris Brogan/ 16 readers -
  • My Ideal Buyer Partner

    … with some of the above, and we’ve helped individuals like you with the same. Mostly, I share strategies and approaches for making this all work for you. Current and Upcoming Projects Belong: Insider’s Group (coming) – a media powered community incubator, where we work with partners to help better develop the community they serve and improve…

    Chris Brogan/ 5 readers -
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