Ben Ilfeld

  • Local Newspapers on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

    … When Apple disclosed in September that its new iOS 9 operating system (OS) would accept ad-blocking apps, Ben Ilfeld, co-author of a widely publicized analysis by 10up Inc., said revenue loss projections should “set off publishers’ alarm bells.” He added: “Include desktop ad blocking…and the overall picture might be far worse, even in the short…

    Tom Grubisich/ Street Fight- 13 readers -
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