Ben Kay

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … much I had to borrow it. In the post, Lucy Fisher quotes Ben Kay, a senior consultant in analytics at IBM: “We’re moving from reactive social listening to looking at the ‘why’ behind it,” he says, claiming that effective analysis of social data can uncover personality traits, which, from a marketing perspective, can enable brands to tailor…

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