Ben Parr

  • Getting Attention: The Science of Being Captivating Online

    … discovered three stages of attention: immediate, short and long attention. Immediate attention. This is the immediate and automatic reaction people have to certain sights, sounds and stimuli. When people hear a gunshot they duck, which is an automatic reaction to protect themselves. There’s a lot of fascinating science on how that works and why…

    Michael Stelzner/ Social Media Examiner- 21 readers -
  • Being the Last Speaker at an Event Sucks—Unless You Tear It Up Like This

    … When Ben Parr, the author of Captivology: The Science of Capturing People’s Attention got on stage at the West Coast Contently Summit, there was a pop. The bartenders at Tank18, the hipster San Francisco wine tasting room where the event was held, were starting to open wine bottles for attendees. Then a guy waltzed out with a bowl of steaming hot…

    The Content Strategist- 5 readers -