Ben Parr

  • Getting Attention: The Science of Being Captivating Online

    … want ugly rodents near your food? Quizno’s disruption campaign missed the mark. One of the long-intention triggers is reputation. We automatically pay attention to experts, authority figures and the crowd. The science shows that we pay deferential respect to experts. Edelman does a trust survey every year. They also find every year that the most…

    Michael Stelzner/ Social Media Examiner- 28 readers -
  • Being the Last Speaker at an Event Sucks—Unless You Tear It Up Like This

    … When Ben Parr, the author of Captivology: The Science of Capturing People’s Attention got on stage at the West Coast Contently Summit, there was a pop. The bartenders at Tank18, the hipster San Francisco wine tasting room where the event was held, were starting to open wine bottles for attendees. Then a guy waltzed out with a bowl of steaming hot…

    The Content Strategist- 6 readers -