Ben Parr

  • Getting Attention: The Science of Being Captivating Online

    … not just playing a game for a little while. It’s going back and buying the next game and the game after that. Listen to the show to hear more examples of automacity. How marketers use triggers Ben says disruption is a powerful tool for capturing short attention, since we pay attention to things that are out of place. When we were hunter…

    Michael Stelzner/ Social Media Examiner- 39 readers -
  • Being the Last Speaker at an Event Sucks—Unless You Tear It Up Like This

    … When Ben Parr, the author of Captivology: The Science of Capturing People’s Attention got on stage at the West Coast Contently Summit, there was a pop. The bartenders at Tank18, the hipster San Francisco wine tasting room where the event was held, were starting to open wine bottles for attendees. Then a guy waltzed out with a bowl of steaming hot…

    The Content Strategist- 9 readers -
Get the top posts daily into your mailbox!