Ben Plomion

  • How Product Packaging Helps Market Your Brand on Social Media

    … Smart marketers put a lot of time, energy and budget into carefully controlling how their products are visually presented to consumers. Designers, for instance, labor endlessly over any changes to product packaging and the product itself, focus-grouping even the tiniest of tweaks. And ad production can involve sprawling teams of directors…

    AllFacebookin Social Twitter- 10 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    … image of a box of new Cheerios Protein Oats & Honey, which would be invisible to text-centric social-listening tools but is easily detected by image-rec tech. Like our fitness-minded Campbell’s Soup consumer, this Cheerios fan is big on hashtags, but neglects to mention the product even once. Look what wifey Got. Awesome…

    Inside Facebookin Social- 18 readers -