Ben Plomion

  • How Product Packaging Helps Market Your Brand on Social Media

    …, photographers, lighting experts, stylists and prop designers who all labor to put the product in the best possible light. But what happens when your product is seen in the real world, far from the best possible light? Specifically, muddy indoor light—average household light—and in an authentic context lacking the awesome perfectionism and state…

    AllFacebookin Social Twitter- 8 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    …/md2GbgV2PG — Trip Manfro (@pfac51) May 19, 2016 The bottom line is that none of these insights into real consumer use cases and attitudes toward brands is visible with traditional text-centric social listening tools. More and more consumers are talking about products, via images, without actually mentioning them. What are they saying? Image-recognition tech lets you tune in. Ben Plomion is the senior vice president of marketing for in-image advertising platform GumGum. Image courtesy of Shutterstock. …

    Inside Facebookin Social- 16 readers -