Ben Plomion

  • How Product Packaging Helps Market Your Brand on Social Media

    …, typography used on packaging to tout product benefits and ingredients might not be as readable in real-world contexts as it is in advertisements and in well-lit retail settings. A description—for instance, “body lotion with self-tanners for a natural bronze glow” on this consumer’s Twitter image of a Dove product—that looks elegant and is easily…

    AllFacebookin Social Twitter- 11 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    …. Fortunately, technology—specifically, image-recognition technology—has been catching up to this new paradigm, making it possible for brands to “listen” to social-media images, even when those images lack any mention at all of a given product in accompanying captions, comments, hashtags or tweets. Cutting-edge image-recognition tech is now powerful…

    Inside Facebookin Social- 19 readers -