Ben Schwerin

  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … the league’s 2015 season. Under terms of the extension, Live Stories will be produced for every NFL game, up to and including the Super Bowl, as well as for league events including the NFL Scouting Combine and NFL Draft. Brands will also be given the opportunity to advertise during the daily NFL Live Stories and Discover content on Snapchat. The two…

    David Cohen/ AllTwitter- 19 readers -
  • Snapchat, NBC Ink Olympics Content Pact

    …, and the network added that its partnership with Snapchat is non-exclusive. Snapchat director of partnerships Ben Schwerin told Bloomberg: It’s as much about what’s going on on the field as what’s going on in the Olympic village and Rio and really feeling like you’re there–seeing it through the fans’ eyes and the athletes’ eyes. Billions of people…

    David Cohen/ Inside Facebookin Content- 17 readers -
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