Ben Schwerin

  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … parties will team up on custom geofilters for all 32 NFL teams, and users at stadiums, practice facilities and other venues will be able to add these filters to their snaps. Snapchat head of partnerships Ben Schwerin said in the release: The NFL has been a tremendous partner over the past year-and-a-half as we’ve worked to expand our premium sports…

    David Cohen/ AllTwitter- 16 readers -
  • Snapchat, NBC Ink Olympics Content Pact

    … watch the Olympics on TV but a small fraction actually get to attend them in person. NBC Olympics president Gary Zenkel added: We have never allowed the distribution of any game highlights off NBC’s own platforms, (but Snapchat) really effectively reaches a very important demographic in the U.S. and is very important to our efforts to assemble…

    David Cohen/ Inside Facebookin Content- 16 readers -
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