Ben Tepfer

  • Is the Gaming Industry the Next Big Marketing Channel?

    … percent). It’s also had more downloads than popular dating app Tinder. While there’s no denying that Pokemon Go has seen the kind of success many developers only dream about, the app’s daily active users are actually on the decline. Why? Niantic Labs failed to listen to consumers. While the app has been praised for its nostalgic appeal, it’s also…

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