Ben Tepfer

  • Is the Gaming Industry the Next Big Marketing Channel?

    … other channel, it doesn’t make sense to advertise a game or product to an audience segment in which it will never be successful. Brands should consider incorporating gaming as part of their robust cross-channel marketing strategies. To get your organization’s head in the game, you need to always play by the rules set forth by the customer. Ben Tepfer is the product marketing manager for Adobe Campaign. Image courtesy of Shutterstock. …

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