Benchmark Data

  • Storytelling Is Not a Strategy

    … At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want…

    The Content Strategistin Social Display- 26 readers -
  • How To Manage Bids For AdWords Shopping Ads

    … more control over bids. This month, I'd like to share what I've learned about managing bids for AdWords Shopping ads. Bidding In Shopping Campaigns All bidding in Shopping Campaigns is done at the lowest Product Group level — so while ad groups in Shopping campaigns have a default bid, those serve no useful purpose. I'm not sure why Google kept…

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 32 readers -
Get the top posts daily into your mailbox!