Benchmark Data

  • Storytelling Is Not a Strategy

    … mentioned most were measurement, benchmarks, and ROI. That’s not surprising, because according to SiriusDecisions’ benchmarking data, B2B organizations “spend roughly the equivalent of 50 percent of the marketing budget on content, and 83 percent plan to increase that investment.” Yet, despite the increased investment, zero percent of these brands feel…

    The Content Strategistin Social Display- 30 readers -