Benchmark Report

  • Q1 2016 Global Facebook Advertising Benchmark Infographic

    …In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing…

    Nanigansin Social- 8 readers -
  • Driving Revenue: The Compelling Case For Carousel Ads

    … The Carousel ad format has been around for about a year and a half, but already it has become indispensable to digital advertisers. Besides letting marketers display multiple images within one interactive ad unit, Carousel ads are proven revenue drivers. According to Facebook, Carousel link ads drive 30-50% lower cost-per-conversion and 20-30…

    Nanigans- 15 readers -
  • 6 Tips for Creating an Effective Survey

    … As marketers, we see lots of benchmark data and statistics that we base our business decisions on. At MarketingSherpa, we recently conducted a nine-month study on the state of ecommerce. You’ll see the results of our research conducted with 4,346 marketers across 95 in-depth charts. Obviously, this data didn’t come out of thin air. There…

    Erin Hogg/ MarketingSherpa Blog- 5 readers -