Benchmark Report

  • Instagram Advertising Performance Snapshot: February 2017 [SlideShare]

    …Advertisers are betting big on Instagram thanks to higher ROI at scale. Instagram has an enormous global reach, with more than 600 million users and counting. Thanks to compelling direct response ad products – such as video and carousel ads – Instagram offers marketers an unparalled creative canvas to communicate and drive action. With complete…

    Nanigansin Social- 19 readers -
  • New Benchmarks from Marketo: How Does Your Organization Measure Up?

    … a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Here are just a few key takeaways. How does your marketing measure up? #1…

    TopRank®in How To's- 17 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
  • Q1 2016 Global Facebook Advertising Benchmark Infographic

    …In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing…

    Nanigansin Social- 10 readers -
  • Driving Revenue: The Compelling Case For Carousel Ads

    … driving a 10% higher conversion rate on same-day purchases. By the end of the campaign, the retailer saw results such as: decrease in average cost per mobile app install increase in click-through rates Gaming A leading UK game developer was looking to breathe life into existing mobile app install campaigns for a legacy title. As part…

    Nanigans- 22 readers -
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